This job has been posted for more than 30 working days and has expired.

Marketing Executive

This highly prestigious organisation is looking for an experienced Marketing Executive to join them in a new role aimed at increasing membership numbers. 

- The Marketing Executive plays a critical role in the successful delivery of the organisation’s marketing acquisition campaigns.
- Implementing marketing campaigns across a number of channels to deliver a targeted number of leads for membership conversion and driving direct, online member acquisition.
- Delivering all existing membership acquisition campaigns ensuring they achieve their conversion and lead targets.
- Implementing a test and learn approach to campaigns and make recommendations for improving campaign performance.
- Investigating and making recommendations for utilising existing and new channels for acquisition with a particular focus on digital opportunities.  
- Working with the retention team to identify key prospect audiences for acquisition targeting which are in line with the organisation’s strategy.
- Reviewing existing cold and warm databases and data suppliers and making recommendations on most effective use of available data.
- Reviewing and evaluating current suppliers and campaign delivery mechanics and make recommendations for development.
- Reporting on campaign activity with a particular focus on understanding lead/prospect journeys and lead conversion.
- Working with the Digital team to improve prospect journeys, campaign landing pages and application pages resulting in an improvement of online membership.
- Assisting in the integration of Content Marketing into the acquisition marketing mix through a lead nurturing programme.
- Ensuring campaign data quality by monitoring processes and ensuring appropriate checks and processes are in place.
- Utilising Microsoft Dynamics CRM to create and use segments for campaign targeting and writing data selection briefs for internal and external teams.
- Managing existing creative solutions and create a testing plan for development of new ideas.
- Ongoing campaign analysis and reporting of results ensuring all results are circulated.
- Updating campaign specific web pages with the digital team.
- Working with the Email Marketing Executive to deliver email acquisition campaigns to both warm and cold data.
- Liaising with key teams to ensure they are briefed on all campaigns and that all necessary processes are in place to support campaigns.
- Briefing and liaising with the mailing house and digital marketing team to deliver campaigns in a timely manner.
- Copy writing for letter, emails, web pages and brochures
- Maintaining all acquisition stock including content updates and reprints.

This is an excellent opportunity to join a well respected organisation that truly values its staff.


  • Start: 10/01/2017
  • Duration: n/a
  • Rate: £26000 to £28000 Per: annum
  • Location: London,England
  • Type: Permanent
  • Industry: PR
  • Recruiter: Charter Selection
  • Contact: Eva Saha
  • Tel: 020 7125 0460
  • Email: to view click here
  • Reference: ES116
  • Posted: 2017-01-10 15:38:23 -

  • View all Jobs from Charter Selection