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Ecommerce Marketing Executive

This exciting travel organisation is looking for an experienced Ecommerce Marketing Executive to join them in a new role covering ecommerce and search marketing.

Duties of the Ecommerce Marketing Executive

- Work with the Marketing Manager to define and implement an e-commerce strategy  covering search/booking lifecycle,  touch points, commercial and cross-selling opportunities, relevant promotion placement, clear call to actions, in order to meet business and ecommerce objectives and a high level of customer service and engagement
- Responsible for implementing and generating reports on a regular basis and evaluating these and identifying key website performance metrics.

Make recommendations to the business on improving customer engagement and ensuring ROI.
- Responsible for ensuring that correct pricing and availability are being generated for the correct products  in order to meet commercial  goals as set by the business
- Responsible for the constant monitoring of customer journey, booking funnel and conversion rates and identifying improvements and necessary developments.
- Working with the Marketing Manager and web development agency to evaluate web developments based on recommendations from relevant web agencies and to drive the implementation of technical changes
- Responsible for ensuring uninterrupted website performance by assessing, validating and logging technical bugs and issues which have a potential impact on customer engagement  and conversion (eg.

online booking system issues/website down).
- Identify sales opportunities and new online distribution channels and report these to the Marketing Manager.
- Working with the Marketing Manager in developing and evaluating the keyword strategy for all SEO and PPC activity
- Working  with the Marketing Manager and  PPC agency to define and implement PPC annual calendar/strategy
- Responsible for monitoring and reporting of ROI for all PPC campaigns and evaluating success levels and taking necessary actions to improve performance
- Responsible for ensuring cost-effective delivery of online advertising campaigns and constant ROI
- Responsible for creating copy for PPC ad-lines in conjunction with PPC agency and ensuring these are written to best practice guidelines  in order to maximise revenue and spend
- Responsible for implementing, managing and reporting on tracking of all online campaigns.

Liaising with the Marketing Manager to ensure campaign landing pages are created with relevant links to online product in line with business objectives
- Responsible for working with SEO agency to ensure best practice is applied by marketing team (and other business areas) to improve SEO performance.

Reporting on results using appropriate online tools
- Working with the Online Content Executive on the planning and implementation of the content strategy  for any possible future brands
- Other duties as agreed by the Marketing Manager.

The ideal candidate will have a strong digital marketing background and be passionate about skiing or winter sports.

  • Start: 10/01/2017
  • Duration: n/a
  • Rate: £26000 to £28000 Per: annum
  • Location: Hammersmith,England
  • Type: Permanent
  • Industry: PR
  • Recruiter: Charter Selection
  • Contact: Eva Saha
  • Tel: 020 7125 0460
  • Email: to view click here
  • Reference: ES109
  • Posted: 2017-01-10 15:40:53 -

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