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Digital Marketing Executive

A worldwide leading FMCG seller, are seeking a Digital Marketing Executive to join their team.

The role will be very hands on across all digital and ecommerce channels; focusing on a/b testing, increasing conversion rates with customers and increasing website traffic.

The ideal candidate for the Digital Marketing Executive role will have a few years experience working in a fast-paced B2C envionrment.

A summary of what you’ll do as Digital Marketing Executive:

- Create conversion optimisation strategy for a network of websites
- Monitor all active A/B and all other necessary testing methods
- Research user behaviours in order to identify key areas for UX improvement
- Manage all CRO projects from creating insights report to implementing winning test
- IMC marketing, campaign, promotional strategy planning experience
- Research and create brand partnerships
- Work with external SEO agencies to drive digital marketing traffic and ecommerce sales growth
- Working across the business to plan and schedule seasonal/yearly product launches.
- Analyse competitor activity and market trends to stay ahead of the curve.
- Advanced understanding of Google Analytics
- Create weekly and monthly reporting on KPIs for digital channels.
- Research new and expanding markets/influencer's in order to increase exposure.

What we need from you:

- Must have experience in an FMCG/ Consumer goods e-commerce environment
- Experience of using either Qubit or Monetate; IBM Commerce Suite would also be beneficial.
- Excellent communication skills, with both agency and in-house teams.
- Have excellent written English and proof reading skills.

Location: Blackburn

  • Start: 04/01/2018
  • Duration: n/a
  • Rate: £27000 to £32000 Per: annum
  • Location: Blackburn,England
  • Type: Permanent
  • Industry: Fashion
  • Recruiter: Charter Selection
  • Contact: Jack Martin
  • Tel: 020 7125 0460
  • Email: to view click here
  • Reference: JM117
  • Posted: 2018-01-04 12:03:52 -

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