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DIGITAL MARKETING MANAGER

DIGITAL MARKETING MANAGER


GODALMING, SURREY


£35,000 - £37,000 PLUS BENEFITS



Currently recruiting for a tour operating business.

My client is looking for a Digital Marketing Executive to join their team.

It is initially a 12-month maternity cover with the possibility to go permanent.


You will be responsible for all of the digital marketing including the PPC and display marketing across their multiple travel brands.


RESPONSIBILITIES:



  • Working with the Group Head of Marketing on the consumer acquisition strategy for affiliates, PPC and Display Marketing

  • Experience of managing PPC campaigns and/or working with an external agency, optimising and performance management in relation to KPIs such as COS and developing media plans based on historic performance and market trends.

  • Manage and develop the Affiliate Marketing channel

  • Develop a communications plan in response to tactical business need for the Affiliate programme

  • Experience of managing display campaigns and providing data insight to maximise performance and ROI of the channel.

  • Drive display campaigns in response to tactical business need, monitoring and reporting on campaign performance.

  • Identify opportunities to create future display campaigns.

  • Work with the Web Designer/Developer to deliver strong creative for the Display and paid Social Media channel as driven by the business need.

  • Support the Integrated Marketing Team with various projects and work with them on the inception and development of creative ideas and concepts for individual campaigns including content generation.



IDEAL CANDIDATE:



  • Demonstrable PPC - essential

  • Digital Marketing experience - essential

  • Excellent interpersonal and relationship building skills

  • WordPress experience

  • Willing to work the 12 - month contract



INTERESTED? Please send CV over for immediate consideration.




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