JOB DESCRIPTION



Job Title: Digital & Social Media Strategist


Location: Vernon Hills, IL


Department: Marketing Hub


Reports To: Director, Digital Marketing


Direct Reports/Manages others: Yes: 2 - 3



Rust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry.

We offer a wide range of products including decorative fashion paints, durable industrial roof repair coatings and, of course, our famous rust-fighting formula that started it all.


Summary: As our Digital and Social Media Strategist you will generate awareness and drive growth for the brand by developing and implementing social media and digital marketing strategies, advertising campaigns and always-on content plans.

They work with a small internal team to produce videos and photography, copy, social/digital graphics, plan and execute tactics to drive follower growth and brand engagement for assigned product platform, and prepare analytics and social listening reports.


Responsibilities:

• Regularly attending and actively participating in key meetings; actively executing and reporting on tactics to support brand priorities
• Responsible for defining, selling in, and implementing an organic social channel strategy and always-on content plan to drive follower growth and brand engagement
• Oversees social media content planning, production publishing, and community management for all social platforms including but not limited to Facebook, Youtube, Instagram, Pinterest, TikTok, etc.
  
  
• Collaborates with team: videographer/photographer and copywriter, to create engaging social media content supporting key growth objectives for the brand
• Communicates monthly production plans and content calendars to internal stakeholders
• Proactively seeks out low risk, high-impact opportunities to surprise and delight consumers on behalf of the brand or opportunities to produce agile content (reactive to real-time trends) and works with a small internal team to quickly act on those opportunities Collaborates with internal teams to support sponsorship programs, events and ad campaigns based on business objectives.
  
  
• Collaborates with PR and advertising team and represents brand at events.
  
  Networks with micro-influencers online and in person at events
• Conducts social listening exercises, analyzes content performance and regularly prepares reports on trends, insights and opportunities
• Manages, mentors, and develops two direct reports

• Bachelor's degree in marketing, communications, Public Relations or related field
• 3 + years of social media experience in an agency or corporate environment (consumer goods experience preferred)
• Proven experience using social media channels, tools, techniques and best practices for business is an absolute must
• Experience with Sprinklr or other social media management platforms is a plus
• Demonstrated ability and desire to proactively identify, understand and communicate significant opportunities, findings, issues or concerns to leadership and fellow associates a must
• Experience analyzing social analytics and listening data, excellent digital researcher
• Working knowledge social listening and publishing tools including social listening software; experience with Sprinklr and/or Brandwatch a plus
• Working knowledge of web, search and social analytics tools; experience with Google Analytics, Facebook Insights, or Pinterest Analytics a plus
• Proficient in Microsoft Office programs
• Excellent writing skills
• Active listener, a critical thinker and a problem solver
• Pays extreme attention to detail
• Strong personal, communication and time-management skills
• Willing to go the extra mile to get the job done
• Resourceful, self-starter with the ability to work independently yet an effective Team player and collaborator
• Proactive, go-getter attitude --not afraid to take on new challenges and projects
• Able to juggle daily responsibilities with multiple projects and deliverables on tight timelines