Market Analyst

A growing organisation based in Basingstoke is seeking a Marketing Analyst to support data-driven marketing and commercial decision-making.

This role is open to graduates, early-career analysts, and more experienced Marketing Analysts, with responsibilities and salary tailored to experience level.

You will analyse market trends, customer behaviour, campaign performance, and competitor activity to generate actionable insights that guide marketing strategy, product positioning, and business growth.

Key Responsibilities for the Marketing Analyst based in Basingstoke

Marketing Data & Market Research

• Collect and analyse quantitative and qualitative marketing data from industry reports, CRM systems, digital analytics platforms, and customer research


• Track competitor marketing activity, pricing strategies, positioning, and promotional campaigns


• Design and manage customer and market research surveys


• Maintain accurate and structured marketing intelligence databases

Data Analysis & Insight Generation

• Clean, organise, and analyse datasets using Excel and analytics tools


• Identify trends, customer segments, and performance insights across campaigns and channels


• Build dashboards and data visualisations using Excel, Tableau, Power BI, or similar tools


• Interpret data in line with commercial and marketing objectives

Reporting & Stakeholder Communication

• Produce clear, insightful reports and recommendations for stakeholders


• Present findings to marketing, sales, product, and leadership teams


• For more senior candidates: act as a subject-matter expert and support mentoring of junior analysts

Collaboration & Business Support

• Work cross-functionally with marketing, product, sales, and finance teams


• Provide ad-hoc analysis to support launches, campaigns, and strategic initiatives


• Contribute to continuous improvement of analytics processes and tools

What We're Looking For for the Marketing analyst based in Basingstoke

Essential

• Degree in Marketing, Business, Economics, Statistics, or a related field (or equivalent experience)


• Strong analytical and numerical skills


• Proficiency in Microsoft Excel


• Clear written and verbal communication skills


• Ability to manage multiple priorities and work collaboratively

Desirable (Level-Dependent)

• Experience with Tableau, Power BI, Google Analytics, CRM systems, or BI tools


• Understanding of digital marketing metrics, customer analytics, or market research


• For senior candidates: experience influencing strategy and working with senior stakeholders

Why Apply?

• Open to graduate, mid-level, and senior Marketing Analysts


• Salary dependent on experience


• Opportunity to influence marketing and commercial strategy


• Supportive, collaborative culture


• Hybrid working with access to a Basingstoke office

How to Apply

If you are keen on this opportunity and would like more information, please send an updated CV to nking@redlinegroup.Com or call 01582 878839, and a member of the team will contact you to discuss this opportunity in further detail.