Senior Commercial Marketing Executive

Do you love Marketing? Are you experienced in B2B and B2C Marketing?

Are you passionate about the Travel Industry?

Then we have a role for you!

We have an exciting new opportunity for a Senior Commercial Marketing Executive to join a well-known tourist board based in London.

Responsible for marketing the company's commercial income streams.

The job:

, Construct and deliver targeted and integrated multi-channel marketing campaigns for the companies' commercial products.

, Develop key performance indicators and report on the performance for all content and marketing campaigns with the aim to develop engagement and sales.

, Responsibility for the commercial marketing editorial calendars, delegating tasks and ensuring deadlines are met.
, Edit, proofread, and improve a variety of content types, including social content, video, newsletters, and articles, with commercial awareness to sensitive industry issues.
, Update web content, working in conjunction with the Partnerships Administrator.
, Build targeted marketing lists to ensure key audiences are reached.
, Champion data accuracy in the CRM to support marketing needs.
, Manage design agency partners to create commercial marketing literature.

, Keep up to date on current travel industry topics to inspire content.
, Act as a brand guardian, producing on brand content adhering to the style guide.
, Undertake any other reasonable task that may be requested by the Head of Partnerships
The Person:
, Experience of delivering and managing B2B and B2C multi-channel marketing activity and campaigns - significant evidence of having developed effective customer insight and translated this into successful initiatives and campaigns across multi channels
, 3-5 years of experience in marketing role
, Excellent communication and collaboration skills.

Previous experience in partnership management/account management desirable.
, Editorial mindset with commercial awareness to sensitive industry issues and the ability to predict audience preferences
, Engaging copywriting with a high level of proof-reading skills
, Commercially astute and ability to demonstrate ROI
, Basic technical knowledge of HTML, and understanding of email marketing platforms
, Proficient in Microsoft, Google Analytics and Adobe Photoshop
, Relevant knowledge of the travel industry
, Bachelor's degree or relevant qualification required

The Package:

Salary - £37,000 - £40,000 (depending on experience)
Monday - Friday (Flexible Hours)
Hybrid working role


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