Digital Marketing Executive

Digital Marketing Executive
Location: Hybrid or remote
Salary: up to £28,000 per annum

We are the Citation Group.

We offer colleagues and clients an opportunity they will not gain at many other businesses.

We are interested in growth, investment and service excellence.

We have never and will never grow our business by cost-cutting or tying people up in bureaucracy.

We don't do politics - we want people focused upon actions and delivery.

We don't do micro-management - we empower, support and innovate.

We are leaders, not empire builders and we love our business.

We have a brand-new e role in our digital acquisition team.

If you love being hands-on with paid media accounts, analysing data and creating killer ad copy - let's talk!

We are looking for someone who is full of ideas and gusto, who can drive efficiency and growth through paid media.

You will primarily be working on PPC accounts across the Group brand portfolio, as well as on our paid Facebook and LinkedIn campaigns.

You will have a good understanding of Google Ads, Microsoft Ads and paid social channels and be comfortable working to KPIs and targets.

We are looking for someone who is a strong communicator and who will be comfortable working closely with brand owners across the Group, to analyse the quality of the leads and ROI coming in via paid media.

The Role
, Daily management of all paid media platforms
, Building new campaigns & updating existing campaigns
, Analysing leads to ensure the quality is good
, Working within a pacy digital team and part of the wider Group marketing team
, Testing landing pages, CTAs and ad copy
, Gathering regular feedback from brand owners on lead quality
, Regular reporting on the performance of paid media activity

What we need from you
, Ideally some experience in a paid media role or environment
, Ability to use Google Analytics
, Understanding of conversion tracking
Preferred, but not essential
, Google Ads certified
, Experience with paid social campaigns

Why choose us?
From your birthday off work (in addition to a generous annual leave and bank holiday entitlement of 33 days), wellbeing support and a health cash plan, recognition and incentives, to continuous learning and development, we invest in you holistically.

Don't delay in applying!

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