Senior Marketing Strategist (CRO specialist)

Senior Marketing Strategist

My client is a leading technology-based business with a global presence and a 20 year history.

They are looking for a creative Retention Marketing Senior Strategist with a 'can-do' attitude to come and join the team.

Within this role you will be responsible for devising and implementing split tests, as well as utilising optimisation and personalisation tools.

You'll help deliver A/B and multivariate testing across key channels to optimise and maximise sales and marketing opportunities.

Working collaboratively with colleagues from CRO, UX, Data and Marketing you will:
, Shape and develop the strategic CRO/experiments roadmap.
, Conduct user-centred research to uncover key conversion barriers.
, Develop well-formed, evidence driven problem statements and hypotheses.
, Create and schedule experiments.
, Communicate test results and user insights to internal stakeholders and the marketing team.

Duties
, Adopt a range of research methods to form a better understanding of customer goals, needs and behaviours by uncovering insights through the use of on-site surveys, heatmaps, session recordings and web analytics tools.
, Utilise analytics reports from the data insights team to suggest data driven test strategy and hypothesis.
, Compile CRO test proposals presenting relevant data insights, analytics and variant
, suggestions.
, Update CRO status sheets and roadmaps in line with task progress.
, Set up A/B tests and implement relevant tracking to ensure accurate results can be concluded across all tests.
, Use research findings and gather ideas from stakeholders to form strong, testable hypotheses.


, Write experiment plans, determine valuable metrics and design meaningful tests that add value and build internal customers' knowledge.
, Collaborate with UX designers, web analysts and the marketing department to ensure a sharp experiment execution.
, Monitor live A/B tests to ensure they are not negatively impacting the website performance.
, Work with the data insights team to compile A/B test results
, Assist the team to create monthly and quarterly review presentations for internal stakeholders.

At KHR we take care to ensure that you are represented as well as possible so it is worth checking your CV for layout, spelling and grammar as well as making sure it is up to date before you submit.

If you feel you need to highlight particular qualifications, skills or relevant experience with regards to a specific role then please add a cover letter or a preface page.

This does not need to be formatted in the same manner.

In addition, if your CV is heavy with graphics etc, please could you also submit a "clean" copy in Word.

Thank you.

KH Recruitment Ltd is acting as an Employment Agency in relation to this vacancy.

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  • Start: ASAP
  • Duration: On-going
  • Rate: £40000 - £65000 per annum + Competitive + Benefits package
  • Location: London, England
  • Type: Permanent
  • Industry: Sales
  • Recruiter: KHR - Recruitment Specialists
  • Contact: Nicola Roberts
  • Tel: 01622 822806
  • Email: to view click here
  • Posted: 2022-08-31 16:48:46 -

  • View all Jobs from KHR - Recruitment Specialists


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