VP of Marketing

VP of Marketing

West Hollywood, Los Angeles


Position Summary:

We are seeking an extraordinary, entrepreneurial, and energetic full-time Vice President Marketing to join our fun and growing team! You will be responsible for all aspects of marketing for company-owned company, from brand marketing to campaign strategies.  You will support the Franchise Marketing as well as the Product Marketing, both operationally and strategically.

You will lead and build the Marketing Team out of our office in Los Angeles, CA and collaborate with our global marketing team..

Our perfect candidate has fitness industry experience, loves challenging the status quo, has no problems with dynamic changes, can build, lead and scale high-performance teams but also needs to get his/her hands busy to collaboratively solve complex problems, and build scalable and secure solutions.

Key Responsibilities:

  • Development and implementation of a business-orientated and sustainable marketing strategy in line with the vision and identification of new growth opportunities across various marketing functions.
  • Develop marketing strategies and core messages for the overall brand.

    Plan, organize, and implement marketing communication and activities
  • Work closely with the CEO and CMO and the leadership team in Los Angeles to define the Marketing strategy, set clear priorities and measurable goals for the department, define the investment and resources requirements to achieve our goals and objectives
  • Define growth and expansion strategy in alignment with Operations and Product
  • Establish a transparent, ongoing marketing visibility process, keeping all stakeholders informed about relevant topics
  • Full ownership for the marketing budget, defining the right budget across multiple channels, resource planning, and steering KPIs with the accountability to drive maximum ROI.
  • Responsible for planning and implementing marketing activities, both conventional and digital media, in close cooperation with our headquarters in Berlin, Germany
  • Oversee all data analysis and reports regarding the efficiency of our growth measurements as well as the identification and implementation of further optimization plans
  • Leverage on & offline brand marketing campaigns for the continuous development and increasing awareness of a unique brand
  • Recruit, retain, and develop a world-class team of marketing experts in the US
  • Perform other duties as needed

Competencies & Qualifications:

  • Minimum 10+ years in full-scale marketing and overseeing major strategies and campaigns, with at least 8 years in a leadership role.
  • Passion for Fitness & Sport with minimum 5 years of experience working in the industry
  • Strong leadership and entrepreneurial mindset: do-as-I-do with a hint of pragmatism and get-stuff-done mentality, empowering, enabling, and engaging teams to become autonomous, fast-decision making, self-motivated and engaged members of the company
  • Innovative mind: the ability to explore and identify new opportunities that help solve complex business issues, further differentiates the company and services, accelerates growth, or provides significant cost optimizations through automation
  • Creative problem-solving skills: out-of-the-box, pragmatic and quick solutions supporting both management and engineering teams to remove any obstacles and ensure continuous progress
  • Global knowledge of a solid brand marketing mix, especially branding, content marketing, social media & influencer marketing, PR & collaborations with other brands
  • Strong excitement for growing business as well as providing leadership to do so and strategically push the company’s goals forward

Please send your resume to Sharlene Cross today!

About COREcruitment:

COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors.

We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America and South East Asia.

To view other great opportunities please check out our website or call us on +1 718-530-1186  for a confidential chat about upcoming opportunities.

Likewise, if you are looking to recruit then we would love to hear from you.

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  • Start: ASAP
  • Duration: Permanent
  • Rate: £91.4k - 105.5k per year + benefits
  • Location: West Hollywood, California, United States
  • Type: Permanent
  • Industry: Sales
  • Recruiter: COREcruitment
  • Tel: 0207 790 2666
  • Email: to view click here
  • Reference: SC999515685
  • Posted: 2022-09-20 16:41:03 -

  • View all Jobs from COREcruitment

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