Marketing Manager

This Marketing Manager position is with one of the world's largest and most reputable chemical and FMCG manufacturers.

Operating on a state-of-the-art site in London, If you have a passion for growth, for brands, for innovation & creative outside the box thinking then this is the job for you.

The company manufactures some of the world's most recognisable brands from their upper-tier COMAH sites.

Strong investment into this site has led to the development of a world leading project and asset care team, regularly tasked with multi-million-pound projects.

With the addition of a Marketing Manager they are looking at strengthening this team.

Dimensions of the Marketing Manager position;

  • Owning and executing the companies Global audiences, partnering with the brand's teams, category CMI, Media and DDM to land a consistent strategy across the brand.

  • Building critical learning on the companies DDM Initiatives: furthering (and pioneering) audience segmentation, establishing KPIs, setting internal & external benchmarks, guiding content ‘big' learning - partnering with categories and sub-brands directly

  • Leading the full cycle of insights (qual, quant, advanced developmental research, and performance tracking) for our digital content

  • Leading tracking & performance for digital campaigns (FB, YT and increasingly Instagram, TikTok) in partnership with research and media agencies, PDC towards optimization and creating a virtuous cycle of improvement

  • Being an expert on both Seek and Interrupt Content for emerging channels & platforms; similarly lower funnel content for dComm conversion / social commerce performance advertising.

  • Understanding the role connected packaging has and exploring the earned media value of organic content on the brand.

  • Leading insights, measurement and learning, looking at social influencers, brand as a publisher, iCommerce and online editorial with the objective of driving superior effectiveness and efficiency; and future proofing our Others Say program with next level spaces /platforms

  • Identifying and driving funnel metrics and impact metrics for Others Say and PR

  • Leading integration of media and digital learning and insight into the communication strategy planning/channel allocation process

To be successful in this position as the Marketing Manager candidates will need have 7 + years of Consumer Insight Research experience including Digital media experience.

The Marketing Manager must have working understanding of online and offline advertising landscape; and are curiously engaged in Web1/ Web2 and Web 3 experiences for brands.

The Marketing Manager must have a proven track record in applying business judgment, through experience and be comfortable using a wide range of analytical tools (traditional and new) to inform campaign performance, brand equity and growth to inform campaign performance, and willing to get your hands dirty with dashboards and a wide pool of datasets.

If you are interested in the Marketing Manager available, please apply directly.

  • Start: ASAP
  • Rate: Up to £63000 per annum
  • Location: Uxbridge, England
  • Type: Contract
  • Industry: Retail
  • Recruiter: E3 Recruitment
  • Contact: Austen Hudson
  • Tel: 01484 645269
  • Fax: 01484 500385
  • Email: to view click here
  • Posted: 2023-05-16 14:28:33 -

  • View all Jobs from E3 Recruitment

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