Digital Marketing Manager - Automotive Aftermarket

Digital Marketing Manager

Automotive Aftermarket

A Digital Marketing Manager is required to join a leading provider of automotive information and vehicle repair data, developing and implementing an innovative digital marketing strategy for Europe.

Our ideal candidate will have a proven background in digital marketing, excellent project management skills and an advanced knowledge of social media trends.

This is a fantastic opportunity to join a growing international business, developing their digital branding and new product launches.

Alongside a competitive salary you will receive 28 days holiday plus bank holidays, a gym pass and access to Linked-in Learning.

You will be joining a company where growth, training and self-development are of the upmost importance.

This role is remote / home-office based with occasional travel throughout the UK and to company HQ in Cologne.

Salary £43-50k + 28 days holiday (plus bank holidays) + gym pass + access to Linked-in Learning

The Candidate:

• Our ideal candidate will have completed a marketing, communications or related degree (or equivalent).


• Proven, successful experience in a digital marketing lead / manager role is essential.


• You should have an in-depth knowledge of digital marketing techniques including social media networking and advertising.


• A strong knowledge of digital marketing tools, SEO best practice and brand exposure techniques.


• Previous use of marketing automation and lead management tools such as Microsoft Dynamics and Act-on (or similar).


• Exposure to the Adobe creative suite.


• Our ideal candidate will be business fluent in English with an additional European language (preferred is German, Italian, French or Spanish).


• Advanced project management skills are a must for this role.


• An analytical mindset with the ability to provide reporting.

The Role:

• Working closely with the sales and marketing managers to develop and implement new and innovative digital marketing strategies across all platforms.


• Research target audiences, record data from campaign results to add to future reports and oversee a company's social media channels and advertising to ensure brand uniformity.


• Identify and evaluate the latest digital trends and technologies within the industry.


• Analyse site traffic including click navigation, form fills and conversion rates.


• Assess the online user experience and develop strategies to attract, engage and retain visitors.


• Maintain customer communications with social posts, news articles, and other industry related information.


• Create KPIs and objectives to measure the success of the organizational digital marketing capability.
  
  Prepare and presenting digital marketing reports with high accuracy.


• Collaborate with the finance department to develop campaign budgets.


• Partner with product management, operations, technology, UX, and creative teams to continuously improve and build new features, ensuring a consistent brand experience for customers.

Apply in Confidence:

Should you wish to be considered for the above role of Digital Marketing Manager, please apply via forwarding your CV to Kayleigh Bradley, Glen Callum Associates Ltd.

JOB REF: 4015KB - Digital Marketing Manager - Remote working

Glen Callum Associates are a leading industrial recruitment agency for sales, operational and marketing positions, throughout the UK and Europe