The Talent Hub

Customer Relations Manager

Customer Relations Manager – Borehamwood, Hertfordshire

Salary: Competitive

Hours: Monday to Friday, 37.5 hours per week 

Job type: Permanent

Come and make a difference with the team at Westgate Healthcare! #CareWithUsAtWestgate

Westgate Healthcare is a family-run, award-winning care home group with 8 care homes across London, Essex, Herts and Bucks with further developments in the pipeline.

We are incredibly proud that all of our inspected care homes are rated either ‘Good’ or ‘Outstanding’ by the independent care regulator, the Care Quality Commission.

We now have a very exciting opportunity for an experienced and proactive Customer Relations Manager to join our team on a full-time, permanent basis for our newest development, set to open its doors in early 2025!

Nestled in the heart of Borehamwood in Hertfordshire, Meadowbrook Care Home combines modern design with a warm and welcoming atmosphere.

Boasting 75 private rooms and luxurious communal spaces, Meadowbrook is tailored to meet the unique needs of residents in a tranquil and secure environment.

The successful candidate will be responsible for marketing our new luxury care home, generating and managing bed enquiries and ultimately selling our care home beds in order to support high occupancy.

You will work closely with the Home Manager, Head of Sales and Group Marketing Manager to generate enquiries, convert them into resident admissions, and ensure our residents’ moving in process is smooth and efficient, whilst promoting a positive and enjoyable lifestyle for them.

We are looking for someone with excellent customer service and sales skills, who can drive results to maximise revenue, whilst demonstrating care and compassion for our prospective residents and their families.

Due to the nature of the role, some flexibility in hours will be required and candidates should be prepared to offer this during the week, and occasionally on weekends, in order to drive results.

What’s in it for you?

  • Very competitive salary plus commission for sale of beds
  • 25 days annual leave plus bank holidays
  • Paid induction and ongoing training 
  • Refer a friend scheme with cash rewards
  • Pension scheme
  • Access to the Blue Light Card which provides various discounts from hundreds of nationwide high street and online stores

About the role:

  • Build relationships with local businesses, organisations, clubs and groups in the community to promote your local care home and the Westgate Healthcare brand
  • Write and implement an effective localised marketing and sales plan for the care home
  • Arrange local events to help promote the care home and raise the company profile
  • Generate enquiries and manage the sales process to drive occupancy
  • Manage the enquiry process from start to finish, be first point of contact, ensure follow ups are prompt and effective, arrange show rounds and ensure all prospective clients have been responded to in a timely manner
  • Maintain social media platforms to ensure we are engaging with our local community
  • Meet with the Home Manager regularly to review progress and discuss upcoming plans and objectives
  • Work closely with the Home Manager, Marketing team and other departments across the group

About you:

  • The right to live and work in the UK
  • Clean driving licence and access to a vehicle for business use
  • Previous experience of sales and marketing within the care industry
  • Understanding of fee sources and structures in the care sector
  • Excellent verbal and written communication skills
  • A proactive, positive and professional approach
  • Commercially focused with excellent customer service skills

We reserve the right to close this vacancy once we receive suitable applications, therefore, an early submission is encouraged.

Due to a high volume of applications, if you do not hear from us within 5 working days, please assume that your application has been unsuccessful.

Westgate Healthcare is an equal opportunities employer, and we welcome applications from all suitably qualified candidates regardless of their race, sex, disability, religion/belief, sexual orientation or age.


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