Content Marketing Manager - Automotive Software

Content Marketing Manager - Automotive Software

Our client, a leading provider of data and information services to the automotive industry, is part of a global organisation with a history of success in the automotive aftermarket.

The Content Marketing Manager role forms part of their European operation, located in state-of-the-art headquarters in Cologne.

Driven by success, they offer a diverse working culture that rewards achievement and pride themselves on going the extra mile.

As a Content Marketing Manager, you will be responsible for developing and executing the content marketing strategy for Europe, driving brand awareness.

This role requires a candidate with business fluency in both German and English and a passion for writing.

In return, you'll receive a competitive salary and bonus, alongside regular opportunities for rewards and recognition programs.

What's in it for you?

Salary: Basic salary €58,000 to €75,000 dependent upon experience plus 10% bonus

Perks: Subsidised public transport or free parking, gym pass, 30 days holiday, pension, and free tea, coffee, soft drinks, and fruit

Work Arrangements: Hybrid working - Monday to Wednesday in the office, with the option to work from home on Thursday and Friday

Location: Easily commutable from Cologne, Bonn, Leverkusen, Düsseldorf, Bergisch Gladbach, Hürth, Troisdorf, Dormagen, Langenfeld, Solingen, Hilden, Bergheim, Kerpen, Hennef, Königswinter, Much

What you'll need:

• Proficiency in German and English languages are essential for this role, other European languages are advantageous.


• Proven experience in a content marketing role, this should include content creation, strategy development and performance analysis.


• A keen eye for detail with first-class writing, editing and proofreading skills.


• A candidate with a background in media, PR or journalism with a passion for writing would suit this role.


• Familiarity with SEO best practices and hands-on experience of optimising written content.


• Previous experience within automotive or technology / software companies will be a distinct advantage.

What you'll be doing:

• Collaborate with cross-functional teams to develop content that aligns with brand messaging and business goals.


• Create engaging and impactful content, including blog posts, articles, whitepapers, case studies, and social media posts adhering to brand guidelines.


• Develop thought leadership and content themes by conducting research to stay ahead of industry topics to enhance the written and published content.


• Target content to specific audiences in the automotive industry.


• Identify opportunities for repurposing content and scaling the process.


• Manage PR and creative agencies, partners, and journalists.


• Work closely with the digital marketing manager to optimise content for search engines and create strategies to increase organic traffic to our website.


• Manage and maintain editorial calendars to ensure timely delivery of content by setting realistic production and publishing deadlines.


• Manage localisation of content campaigns primarily in DACH and the UK but also other European countries as required.


• Analyse content performance metrics and use insights to inform future content creation and strategy.

Apply now!

If you're a dynamic, driven content marketing professional with a passion for written content, apply now for the Content Marketing Manager opportunity!

Send your CV in English to Kayleigh Bradley or call for a confidential chat on +44 7908 893621.

Content Marketing Manager - Ref 4166KBA

Glen Callum Associates are international recruiters specializing in supporting the automotive aftermarket.