Role: Marketing Manager

Location: Dublin

Salary: Negotiable DOE

Our client a main contractor are currently recruiting for a Marketing Manager to join their team.

Objectives of this role

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.


• Lead the execution of marketing programs from start to finish and leveraging internal support.


• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

Responsibilities

• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets.


• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.


• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.

Required skills and qualifications

• Bachelor's degree (or equivalent) in marketing, or related field.


• Proficiency with online marketing and social media strategy.


• Proven success in developing marketing plans and campaigns.

• Excellent written and verbal communication skills.


• Strong project management and multitasking skills.


• Metrics-driven marketing mind with eye for creativity.

MC