Demand Generation Manager

Job Title: Demand Generation Manager
Location: London

Our client is a successful, award-winning technology company at the forefront of the maritime software industry.

With a strong track record of delivering innovative B2B SaaS solutions to some of the world's leading maritime businesses, they have built a unique reputation for excellence.

As part of their vibrant and motivated marketing team, they are now seeking a determined and creative Demand Generation Manager to spearhead their efforts in driving new business opportunities and enhancing customer engagement.

As a Demand Generation Manager, you will play a pivotal role in improving lead generation efforts, driving qualified leads, and increasing overall pipeline contribution.

Your responsibilities will include:

• Designing and executing multi-channel campaigns across email, digital ads, social media, and events to attract high-value leads.


• Developing and refining lead nurturing strategies to enhance conversion rates and accelerate the sales cycle.


• Utilising AI tools bother for demand generation and in daily operations.


• Collaborating with sales and product teams to ensure alignment on messaging, audience targeting, and pipeline goals.


• Managing marketing automation tools and CRM systems to track performance and optimise campaigns based on data-driven insights.


• Creating innovative content strategies to engage potential customers throughout their buying journey.


• Monitoring key metrics such as cost per lead, MQLs, SQLs, and ROI, and presenting results to senior leadership.


• Staying ahead of industry trends and adopting brave new approaches to demand generation in a highly competitive market.

We are looking for someone super switched on with an eagerness to learn and self-develop, and the ability to run with tasks independently.

• Proven experience in a demand generation for a B2B Software company, ideally with experience in Maritime or Logistics.


• Expertise in managing marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).


• A data-driven mindset with the ability to analyse performance metrics and implement improvements.


• Strong experience using AI tools both for daily operations and for demand generation.


• Strong collaboration skills to work effectively with cross-functional teams.


• A creative and determined approach to campaign management, always seeking ways to stand out in a competitive market.


• Bachelor's degree in Marketing, Business, or a related field.

Join a refreshed and dynamic company culture where your ideas matter and innovation is rewarded.

Our client offers:

• A competitive salary and benefits package.


• A centrally located office in London with hybrid benefits.


• Exceptional employee retention rates, highlighting their track record in employee development.


• The chance to work with an award-winning, globally respected team.


• Flexible working options to support a healthy work-life balance.

Executive Integrity is a global executive search and recruitment consultancy for a more sustainable world with a focus on talent within the Maritime and Renewable Energy sectors.

We give a proportion of all our profits to Renewable World, a charity that develops affordable and innovative renewable energy solutions to poverty-stricken communities.