Technical Sales Representative

Technical Sales Representative - Automotive Equipment

Competitive salary + attractive commission + company car + enhanced benefits package

Location: Field-based - Northern UK, including Scotland.

Ideal locations include Leeds, York, Sheffield, Bradford, Hull, Wakefield, Derby, Manchester, Salford, Bolton

An exciting opportunity has arisen for a mechanically minded, commercially driven Technical Sales Representative to join a market-leading and highly respected brand supplying premium capital equipment to the automotive sector.

Renowned as the UK's number one in their field, this company boasts a long-standing team, a well-established client base, and a strong pipeline of future business.

This is the ideal role for a technically competent sales professional who is customer-focused, enthusiastic, and ready to take their career to the next level.

Whether you're from a bodyshop equipment or garage tools background, or technical capital sales across agricultural, construction, off-highway, marine, mining…we'd love to hear from you!

The Role:

• Develop and grow sales in line with company targets


• Carry out demonstrations of equipment and total repair solutions


• Conduct new installations and start-up training to ensure seamless onboarding


• Build long-term partnerships with customers, conducting regular site visits and reviews


• Work in tandem with internal teams to manage orders, delivery, installations, and post-sales support


• Maintain accurate CRM records of all activities, sales leads, and customer updates


• Provide an outstanding customer experience from initial contact through to ongoing service


• Collaborate with your mentor and leadership to review performance, pipeline, and strategy

The Candidate:

• Ideally experience in technical B2B sales, high-value equipment preferred


• Mechanically minded, confident around automotive tools and workshop environments


• Enthusiastic, sales-driven, and keen to build a long-term career


• Experience or understanding of ROI (Return on Investment), TCO (total cost of ownership), or value-based selling is a plus


• Confident communicator who enjoys meeting clients and presenting solutions


• Strong PC skills (Microsoft Office, CRM systems)


• Full UK driving licence


• Willingness to travel extensively across the region

Personal Attributes:

• Proactive, self-motivated and organised


• Comfortable working independently while also collaborating with a wider support team


• Professional and courteous - a true ambassador of the brand


• A strong desire to learn, grow, and succeed


• Socially adaptable


• Passionate about helping customers work more efficiently, safely, and profitably

Apply in Confidence:
To apply for this Technical Sales Representative role, please send your CV to Kayleigh Bradley, Senior Recruiter at Glen Callum Associates Ltd.
For a confidential chat, call Kayleigh directly on 07908 893621.

Job Reference: 4272KB - Technical Sales Representative - Automotive Equipment