Marketing Executive

Marketing Executive

Salary: Highly competitive, dependent on experience and skills (c £26,000) + Benefits

Hours: Full-time, permanent (37.5 hours per week)

Based at Ampleforth Abbey YO62 4EN

Closing date: Tuesday 7th April

Onsite Interviews: Friday 17th April

Benefits

• Up to 8% employer-matched pension
• Life assurance
• Free lunch during working hours
• Free on-site parking
• 20% discount at the Tea room and Abbey Shop
• Cycle to Work Scheme
• Christmas Closure
• Historic Houses and Yorkshire Great Houses, Castles and Gardens passes to borrow
• Employee Assistance programme
• Retail savings platform
• 50% discount on fitness suite, swimming and other activities at St Albans Centre

About Ampleforth Abbey

Ampleforth Abbey is home to the UK’s largest Benedictine monastic community, rooted in the Rule of St Benedict.

Our mission is to seek God through prayer and service, and to invite others to experience faith in action.

Located in the Howardian Hills near York, the Abbey sits within an Area of Outstanding Natural Beauty and welcomes thousands of visitors each year to its Retreat Centre, Visitor Centre, Shop and Tea Room.

Ampleforth Abbey Trust, a registered charity, works alongside the monastic community to support this mission.

With around 60 lay staff, the Trust delivers on a five-year strategy, choosing a Future Together, to ensure a sustainable, faith-led future for the Abbey and its valley home.

We are looking for a Marketing Executive who will embrace the opportunity to work in a charitable organisation for our monastic community,tearoom, employees and guests.

This is a varied role and supports internal communications with our employees, volunteers and the Monastic Community as well as all our external guests and visitors, working alongside our Marketing, Communications & Development team to support the Monastic Community in sharing an invitation to ‘come and see’ Ampleforth Abbey. 

Main Responsibilities but not limited to:-

Digital Marketing

• To develop a social media content strategy informed by the Marketing, Communications and Development Strategy, identifying opportunities for growth and using audience segmentation and insights to inform content planning
• To manage our social media accounts, planning, scheduling and publishing content including organic posts and paid social media campaigns
• To implement and manage digital marketing campaigns, using insights such as key words, SEO and AI to shape campaign development
• To support the management of the website, updating content including news articles, events listings and web pages, and liaising with our website development company to improve user experience and overall website performance

Design and Content Creation

• To develop engaging and impactful content for social media and digital campaigns, growing our audiences across all platforms
• To capture and edit content for social media and digital platforms including short-form video, photography, and longer videos for Home Retreats to maintain engagement with our growing online community
• To gather content and producing staff and visitor electronic newsletters on a regular basis using MailChimp
• To assist in the design, production and distribution of relevant marketing materials, using design software including Adobe Creative Suite, and ensuring that all visuals are on-brand
• To ensure all content, both digital and in-print, is high-quality, brand-aligned and tailored for each platform and audience

Analytics and Reporting

• To oversee the digital marketing budget and demonstrate ROI on digital marketing spend
• To monitor and report on the performance of social and digital marketing campaigns, using insights to refine the content strategy and shape decision-making
• To report on key metrics weekly and monthly, using tools such as Google Analytics and Google Search Console to measure performance and track progress against the objectives identified in the Marketing, Communications and Development Strategy

Partners and Suppliers

• To collaborate with external suppliers including designers, photographers, printers and videographers, supervising them and providing creative direction as and when required
• To collaborate with external partnerships and membership organisations on mutually beneficial marketing campaigns

Other Responsibilities

• To assist with the delivery of Marketing and Communications campaigns across all areas of the organisation, including hospitality, retreats, events and programming
• To assist with writing press releases and support with media visits, including commercial filming, influencers and journalists
• To stay up-to-date with industry trends and marketing best practice

To undertake any other reasonable duties required in line with capabilities, the needs of the company, and the wider group.

Experience

You will have:

• Effective planning, organisation, and time management (essential)
• Proven experience of creating, diarising and launching social media content including photos, reels and videos (essential)
• Experience of working with/in faith-based organisations (desirable)
• Proven experience of working in a similar role within the charity, and/or education, cultural sectors, or visitor economy (desirable)
• Experience of creating newsletters or internal/external communications (desirable)

Skills and Attributes

You will bring:

Technical:

• Able to generate creative new ideas for content
• Up-to-date knowledge of digital platforms
• Experience of video creation and editing
• Experience of website content Management systems

Behavioural:

• Highly organised with great attention to detail
• Ability to build great relationships across the business
• You will have high standards & genuinely want to make Ampleforth Abbey a place people want to visit.

Ampleforth Abbey Trust is committed to the highest standards of safeguarding.

All appointments are subject to an enhanced DBS check and satisfactory references.

Interested?  If you feel that you possess the relevant skills and experience, then please send your cv.

INDLS

Equals One is an advertising and recruitment agency working on behalf of our client to promote this vacancy.

You may be contacted directly by the employer should they wish to progress your application.

Due to the number of applications we receive, we are unable to provide specific feedback if your application is unsuccessful.