Head of Sales and Marketing - Borehamwood

Location: Westgate HealthcareHead Office, Devonshire Business Park, Borehamwood, WD6 1NA.

Supporting care homes across London, Buckinghamshire, Hertfordshire and Essex

Hours: 9:00am – 5:00pm, Monday to Friday (flexibility required)

Salary: £70,000 (depending on experience)

Come and make a difference with the team at Westgate Healthcare!
#CareWithUsAtWestgate

Westgate Healthcare is an award-winning, family-run care home group with nine care homes across London, Essex, Hertfordshire and Buckinghamshire, and two further developments in the pipeline.

We pride ourselves on delivering exceptional standards of care, with all of our homes currently rated ‘Good’ or ‘Outstanding’ by the Care Quality Commission (CQC).

We are now seeking an experienced and proven Head of Sales & Marketing to join our team on a full-time, permanent basis at our Head Office in Borehamwood.

This is a strategic and hands-on leadership role where you will work closely with Company Directors, Customer Relations Managers and Home Managers to develop and deliver our sales and marketing strategy.

Your focus will be on generating enquiries, improving conversion rates, strengthening our brand presence, and ultimately increasing occupancy levels, private-funded residents and average weekly fees across our homes.

The role will involve regular travel to our care homes in Hertfordshire, Aylesbury, Braintree and East London, therefore a full UK driving licence and access to a vehicle is essential.

Key Responsibilities

• Lead the development and delivery of Westgate Healthcare’s sales and marketing strategy
• Drive enquiry generation and improve conversion from enquiry to admission
• Work collaboratively with internal teams to support community engagement and marketing initiatives
• Provide leadership and oversight across enquiry management, customer relations and sales performance
• Identify opportunities to increase private-funded occupancy and revenue growth
• Monitor performance against agreed targets and continuously optimise processes and initiatives
• Strengthen Westgate Healthcare’s brand presence across digital and community channels

About You

The ideal candidate will be a commercially minded sales leader who combines strategic thinking with a hands-on approach.

You will have:

• The right to live and work in the UK (please note sponsorship is not available)
• At least 5 years’ sales experience within the private care sector
• Previous regional sales experience within the luxury care home market
• A proven track record of delivering sales growth and meeting targets
• Strong negotiation, relationship-building and closing skills
• Experience in strategy development, implementation and performance optimisation
• Excellent interpersonal and communication skills, with confidence engaging stakeholders at all levels
• Strong IT skills and experience using CRM systems
• Experience in digital marketing, including PPC, SEO and website management
• Excellent copywriting, proofreading and content creation skills
• Strong organisational skills with the ability to effectively manage your working day
• A proactive, motivated and flexible approach with strong commercial awareness

A strong understanding of customer marketing and the residential care sector is highly desirable.

You will also be a passionate brand ambassador for Westgate Healthcare, able to work both independently and collaboratively while building strong professional relationships across the organisation.

We reserve the right to close this vacancy once suitable applications are received; therefore early applications are encouraged.

Due to the high volume of applications, if you do not hear from us within 5 working days, please assume that your application has been unsuccessful.

Westgate Healthcare is an equal opportunities employer.

We welcome applications from all suitably qualified candidates regardless of race, sex, disability, religion or belief, sexual orientation or age.

WGHROB