Zest Business Group

BDM - Ophthalmic Lenses

New Opportunity | Business Development Manager | Ophtalmic Lenses | North London & Home Counties


Zest Optical are currently supporting a leading name in the optical industry to recruit a Business Development Manager for a field-based commercial role covering North London & Home Counties (Bedfordshire, Buckinghamshire, Hertfordshire).


This is an exciting opportunity to join a well-established and growing business with a strong reputation in the ophthalmic lens market, offering a high-quality portfolio of lens solutions alongside a broader range of products and services to independent optical customers across the territory.


As Business Development Manager, you will take ownership of a defined territory, focused on driving sales growth, developing existing customer relationships, and identifying new business opportunities.

You'll work closely with independent opticians, groups, and other relevant customers, acting as a trusted commercial partner and helping to grow market share across the region.


Key Responsibilities



  • Driving new business development activity across the territory, identifying and converting opportunities whilst growing existing accounts

  • Promoting a portfolio of ophthalmic lens solutions to independent optical customers

  • Building strong, consultative relationships and understanding customer needs to deliver tailored commercial solutions

  • Delivering engaging product presentations, training sessions, and commercial meetings both in person and virtually

  • Working collaboratively with internal teams including customer service, operations, and marketing

  • Managing pipeline activity, forecasting, and reporting to ensure strong commercial performance

  • Attending industry exhibitions, networking events, and customer meetings to generate opportunities and raise brand awareness

  • Feeding back customer insight and competitor activity to support wider commercial strategy


The Candidate



  • Qualified Dispensing Optician or strong commercial sales background within the optical sector

  • Previous experience in a field-based business development, account management, or territory sales role preferable

  • Existing contacts and relationships within the UK optical industry would be highly advantageous

  • Excellent communication, presentation, and relationship-building skills

  • Commercially driven, proactive, and confident managing a sales pipeline

  • Full UK driving licence and willingness to travel across the territory


Package



  • Competitive basic salary circa £40k

  • Attractive uncapped commission structure

  • Car allowance


If you're looking to join a progressive optical business and develop your career within field sales, apply now for a confidential discussion.




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