Regional Sales Representative

Regional Sales Representative - Automotive Aftermarket

Our client is a leading provider of data and information services to the automotive industry.

As part of a global organisation with a long history of success in the automotive aftermarket, they offer a collaborative, ambitious and rewarding environment where high performers thrive.

As a Regional Sales Representative, you will join the UK field sales team, driving new business growth and increasing market share across Wales.

This is a hands‑on, direct sales role selling into independent garages and workshops, ideal for a motivated salesperson who enjoys autonomy, face‑to‑face engagement and the challenge of converting prospects into long‑term customers.

In return, you'll receive a competitive salary, uncapped commission and access to reward and recognition programmes, alongside ongoing training and development.

What's in it for you?

Salary: Competitive basic salary aligned to experience, plus an exceptional, industry‑leading commission structure

Earnings: Realistic high‑earning potential with no cap on commission

We're happy to discuss the full package confidentially at an early stage of the process.

Perks: Laptop + Phone + Fully expensed car + 28 days holiday + Pension

Work Arrangements: Field‑based role with regular travel throughout Wales

Ideal Locations: Cardiff, Swansea, Newport, Wrexham, Bridgend, Aberystwyth, Bangor, plus Gloucester, Telford, Hereford and Chester

What you'll need

• Proven success in a direct / field sales role - essential.


• Experience in the automotive aftermarket.


• Knowledge of diagnostic tools, garage equipment or automotive technology is highly advantageous.


• Confident delivering product demonstrations using a laptop; comfortable with Microsoft Office.


• A self‑starter who enjoys working independently, thrives on new business activity, and is motivated by achieving and exceeding targets.


• Strong rejection‑handling skills and the resilience to maintain momentum in a high‑activity sales environment.


• Ability to sell using features and benefits, adapting your approach to different customer types.

What you'll be doing

• Driving new business acquisition by visiting independent garages and workshops across your territory.


• Planning, managing and executing a structured sales process to maximise conversions.


• Conducting professional product demonstrations, clearly communicating features, benefits and commercial value.


• Managing the full sales cycle from initial contact and trial period through to sign‑up.


• Following up on marketing‑generated leads while also generating your own pipeline through proactive field activity.


• Maintaining accurate customer records within the CRM system (MS Dynamics).


• Attending automotive industry events and trade shows, using your product knowledge to engage with customers.


• Collaborating with the wider sales, marketing, customer support and order processing teams to ensure a seamless customer experience.


• Participating in team meetings, sales contests, coaching sessions and ongoing training.

Register your interest

If you're a driven, commercially minded sales professional who thrives on new business, enjoys being out in the field and wants to be part of a forward‑thinking global organisation that rewards success, we'd love to hear from you.

Send your CV to Kayleigh Bradley or call for a confidential chat on 07908 893621.

Job Reference: Regional Sales Representative - Automotive Aftermarket - 4348KB

Glen Callum Associates specialises in automotive recruitment, leveraging extensive industry expertise and a global network to connect exceptional talent with leading organisations worldwide.

We are committed to creating diverse and inclusive workplaces and welcome applications from all qualified candidates.