Capital Equipment Sales Manager UK & North West Europe £55,000 - £65,000 + Uncapped Commission + Company Car + Mobile + Laptop
Are you an experienced capital equipment sales professional looking for the opportunity to take ownership of a key region within a global engineering business? Our client is an established international manufacturer of advanced industrial machinery and production technology, supplying customers across a wide range of manufacturing sectors.
Following the planned retirement of a long-standing Business Manager, they are now seeking a Regional Business Manager to lead commercial activities across the UK and selected international territories. This is a unique opportunity to inherit an established customer base, benefit from a comprehensive handover period, and play a key role in driving future growth across the region.
The Role Reporting to senior leadership within Europe, you will be responsible for developing and growing sales across the UK, whilst also supporting business activities within North West Europe and selected international markets.
Achieving revenue and sales targets across the assigned region
Managing and developing relationships with existing customers
Identifying and securing new business opportunities
Leading complex capital equipment sales projects from initial enquiry through to order
Working closely with service and technical teams to support customers throughout the equipment lifecycle
Supporting and managing regional sales partners, agents and distributors where applicable
Delivering customer presentations, demonstrations and commercial negotiations
Representing the business at trade exhibitions and industry events across Europe
Providing regular sales forecasts, market intelligence and strategic input to senior management
The Candidate We are keen to speak with candidates who have experience selling high-value capital equipment into manufacturing or industrial environments. Suitable backgrounds may include:
CNC machinery
Laser cutting equipment
Machine tools
Industrial automation equipment
Manufacturing technology
Other complex engineered capital equipment
You will ideally possess:
A Mechanical, Electrical or Engineering-related degree
A proven track record of selling capital equipment with long sales cycles
Experience managing sales projects ranging from approximately £100,000 to £600,000+
Strong commercial and negotiation skills
The ability to build relationships with both technical and commercial stakeholders
A proactive, self-motivated and entrepreneurial approach
Willingness to travel extensively throughout the UK and Europe
The Package
Basic salary of £55,000 - £65,000
Attractive commission structure
Company car
Mobile phone
Laptop
International career development opportunities
Comprehensive handover and onboarding period
Opportunity to join a highly respected global engineering business with a collaborative and multicultural culture
Location Ideally located within the UK with reasonable access to major transport links and international travel. If you are an ambitious sales professional with experience selling complex capital equipment and are looking for a role with genuine autonomy, international exposure and long-term career prospects, we would love to hear from you.
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Type: Permanent Location: Birmingham, England
Start: ASAP
Duration: Perm
Salary / Rate: £55000.00 - £65000.00 per annum + Company Car + Commission
Posted: 2026-06-26 08:59:34
