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The Company
Our client is an industry leader in the private credit space, offering a range of listed and unlisted products providing investors with access to private markets.
Due to growth are looking to add to their high performing marketing team in the form of a Digital Marketing professional to assist in the growth of the business.
The Role
The Digital Marketing Manager role is be responsible for developing and executing digital marketing strategies, targeting both consumer and B2B segments with a strong focus across retention, acquisition and CRM.
This is a full time, permanent opportunity based in Sydney with 4 days a week in the office.
Key Accountabilities
Develop, implement, and manage digital marketing campaigns across key channels, including email, social media, paid media, and website, monitoring campaign performance, website analytics, and CRM data.
Plan and execute data-driven marketing strategies to generate qualified leads, nurture prospects, and improve customer retention.
Build automated workflows (drip campaigns, onboarding, re-engagement, lifecycle emails) and lead nurturing campaigns to enhance customer journeys and improve conversion rates.
Ensure all websites under the brand are continually optimised with SEO, with the ability to communicate findings and solutions to the broader business
Lead for website delivery, testing of the website, optimising the website and creating landing pages for different campaigns
Plan, execute, and optimise paid advertising campaigns (Google Ads, Meta, Instagram, LinkedIn) to drive awareness, customer acquisition, and retention.
Manage advertising budgets, ensuring optimal spend allocation for maximum ROI.
Oversee SEM initiatives by working with an external search agency to manage and optimise paid search campaigns.
To be successful you will have
Proven experience in a digital marketing role, delivering successful digital marketing campaigns and working within financial services
A strong focus and experience across retention, acquisition and CRM (Salesforce)
Proficiency in digital marketing tools like Google Analytics, Google Ads, Meta Ads, LinkedIn
Proficient in KPI setting, performance analysis, and reporting tools (Power BI, GA4, etc.).
Strong attention to detail, organisational skills and ability to handle multiple tasks at once
Why Apply?
Great opportunity to join a reputable and growing business
Play a key role for the business
Strong culture
Your next steps
If you want to work for a recognised global brand with strong culture values and the ability to grow your career this will be the opportunity for you.
For a confidential discussion, please contact Ai on 0451 193 774.
Alternatively, click APPLY.
Parity Consulting recognise the First Nations People as the Traditional Custodians of this land and celebrate their connection and love for the country.
We only partner with clients who embrace diversity and are committed to cultivating the individuality of each and every employee.
We encourage people with different beliefs, abilities, backgrounds and life experiences to apply.
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Type: Permanent Location: Sydney CBD, Sydney, Australia
Posted: 2025-03-31 07:37:38
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Social Media Co-ordinator/AnalystLocation: Hybrid/ Wilmslow, CheshireWorking Hours: 37.5hrs PWSalary: £26,000 - £28,000 per annum
Citation is one of the UK's leading providers of Health and Safety, HR, Employment Law, and ISO services to businesses.
We pride ourselves on being leaders in our industry, constantly empowering our team, and fostering a culture of support and innovation.
We love what we do, and we're on a mission to grow and that's where you come in.
Not bragging but…we've also just been named one of the Sunday Times Best companies to work for.
Again.
We have been proudly delivering valuable HR and Health and Safety services to SMEs across the UK for over 20 years.
Passionate about service, we're on a mission to revolutionise our colleagues' and clients' experience by employing brilliant people who are experts at what they do and smile whilst they are doing it.
As a Social Media Analyst, you'll play a vital role in shaping our online presence and engaging our target audience.
We're B2B, but we're not boring - we want to stand out and capture the attention of busy small business owners across the UK.
Your responsibilities will include managing and reporting on our social media accounts; planning, briefing, scheduling and analysing monthly social campaigns across multiple brands; community management, and bringing fresh ideas, an analytical mind, and a test-and-learn approach to our social media accounts to drive brand awareness, engagement and leads.
You'll work alongside key stakeholders across our Marketing team, working most closely with our Content Marketing and Design teams, and reporting into our Group Content & Social Lead.
The role: The Citation Group is recruiting for a “Social Analyst” within our Group Marketing Team.
, Handle day-to-day management of our key social media platforms , Plan and schedule posts for all accounts efficiently using Hubspot , Collaborate with Content Marketers, Designers, Marketing Leads, Digital Acquisition Executives and external agencies to create high-performing social strategies for both organic and paid social , Report on social performance across our Group platforms on a monthly and quarterly basis, sharing insights and ideas on how we can improve the impact of campaigns with all stakeholders , Bring innovative ideas and creative concepts to our marketing plans, continuously reviewing and optimising social campaigns , Provide insights based on competitor tracking to help us stay at the forefront of industry trends - actively monitor competitor social media activities to identify opportunities and best practices.
, Champion our tone of voice and engage with our online community to build meaningful connections and interactions that show us as professionals with personality.
, Stay on top of algorithm changes and what's working across various platforms to steer social strategy
About you: , A passion for social as a B2B channel and analytics/reporting , Strong understanding of both organic and paid social , Excellent understanding of social media platforms and scheduling tools.
, Strong written skills , Excellent organisational skills to manage multiple brands and accounts.
, B2B experience desired but not essential.
, Creative problem solver with a growth mindset.
, Enthusiasm to learn and adapt in a fast-paced environment.
Here's a taste of the perks we roll out for our extraordinary team members:
, 25 Days of Holiday + Bank: We're talking sun-soaked beaches, snow-capped mountains, or simply your favourite cosy spot at home.
Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays., Birthday Bliss: Your birthday isn't just another day on the calendar; it's YOUR day! Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU., Post-Wedding Bliss: Newlyweds, we've got something special for you too! Extra weeks of holiday to bask in the glow of post-wedding happiness., Growing Families: We're all about supporting our Citation family, and that includes expectant parents.
Vouchers and special perks await to celebrate the newest addition to your family., Healthcare cash plan: Your well-being is our priority.
That's why we offer private healthcare to ensure your peace of mind and keep you feeling your best., Pawternity Leave: Welcoming a new furry friend? Enjoy a day off on us to give your new cat or dog the ultimate welcome home experience!, Community Days: Looking to give back? Take a day off to volunteer and make a positive impact in your community or support your favourite charities.
Join us at Citation, where success comes with unbeatable perks and a culture that truly celebrates your achievements!
Hit 'Apply' now to forward your CV. ....Read more...
Type: Permanent Location: Wilmslow, England
Start: ASAP
Salary / Rate: £26000.00 - £28000.00 per annum
Posted: 2025-02-25 17:24:33
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Business Development Manager - Vape & Flavouring Industry Remote (On-site preferred) Salary: £40,000 - £45,000 basic + uncapped commission (£80,000 - £100,000 achievable) Permanent Monday - FridayAbout the Role The ideal candidate will have EU and UK sales experience, a deep understanding of industry trends, and the ability to build strong partnerships with wholesalers, distributors, retailers, and e-commerce platforms.
If you thrive in a fast-paced environment and have a passion for sales, this role offers an uncapped commission structure with earnings of £80K-£100K+. Business Development Manager Key Responsibilities
Conduct research on industry trends, emerging technologies, and competitor strategies.
Identify opportunities for business expansion and new revenue streams.
Stay updated on regulations and policies affecting the vape and flavouring sectors.
Identify, evaluate, and secure new business opportunities across multiple sales channels.
Build a strong pipeline of prospects and convert them into long-term partnerships.
Develop tailored product offerings and promotional strategies for key clients.
Cultivate and manage relationships with key wholesalers, distributors, and retailers.
Conduct regular meetings to ensure client satisfaction, resolve issues, and upsell products.
Negotiate contracts, pricing, and terms with new and existing customers.
Develop and implement business development strategies tailored to the vape and flavouring industries.
Set financial goals, track performance, and ensure sales targets are met.
Work cross-functionally with marketing, product, and supply chain teams to execute go-to-market strategies.
Represent the company at trade shows, industry events, and networking conferences.
Increase brand visibility through strategic marketing and social media engagement.
Provide regular sales reports, forecasts, and performance insights to senior management.
Analyse data to measure success and identify areas for improvement.
What We're Looking For
Industry Knowledge: Strong understanding of vape products, devices, e-liquids, or food & beverage flavouring.
Sales Expertise: Proven ability to drive B2B sales, develop new markets, and manage key accounts.
Communication & Negotiation: Strong verbal and written communication skills, with the ability to close high-value deals.
Analytical Thinking: Ability to interpret market data, trends, and competitor strategies.
Networking & Relationship Building: Experience establishing and maintaining partnerships within the industry.
Self-Motivation: Ability to work independently, manage multiple projects, and meet deadlines.
Referral Bonus If this Permanent Business Development Manager role is not suitable for yourself, but you know someone who may be interested, please pass on their details, or forward these details to them. If they are successful in applying, you will receive a £250 referral bonus upon completion of an initial probationary period.How to Apply If you are interested in this Business Development Manager role, please send your CV mickey.stepans@servicecare.org.uk or call me on 01772 208 967 discuss the vacancy in more detail. Also, if this Business Development Manager role doesn't interest you, but you are looking for new opportunities, please still get in touch as I cover all Industrial-related vacancies across the region. ....Read more...
Type: Permanent Location: Warrington, England
Start: ASAP
Duration: Permanent
Salary / Rate: £40000.00 - £45000.00 per annum
Posted: 2025-02-21 11:02:55
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Content Marketing Manager - B2B
Basingstoke - Hybrid with 3 days per week in the office
Are you a data-driven, growth-minded individual with a knack for storytelling and a passion for content marketing? We are seeking an experienced Content Marketing Manager to join our client and help create and optimise content across multiple channels.
This role is perfect for someone who understands what makes audiences engage and act upon content marketing collateral.
Be part of a thriving, profitable company with ambitious growth plans.
Enjoy the stability of a SaaS business that has been successful for the past decade, without the risks associated with start-ups.
You'll benefit from an open door policy, an open plan office, and a supportive, social team environment.
Private healthcare and other great perks are included, and you'll contribute to a company set to double or triple in size over the next 5-10 years.
Key Responsibilities:
Content Creation and Optimisation:
Write, edit, and oversee the production of various content types, including web pages, blog articles, case studies, video scripts, and social media posts.
Ensure all content aligns with SEO best practices and is optimised for search engines.
Monitor content performance and make data-driven adjustments to improve engagement and conversion.
Identify content gaps and opportunities to engage new and existing audiences.
Maintain a consistent tone, voice, and style across all content, and ensure others adhere to these standards by providing guidance and enforcing brand guidelines.
Customer Research:
Analyse customer reviews and feedback to gain an understanding.
Conduct customer research interviews to gain better insights on why people use our platform.
Continual Learning & Personal Growth:
Actively seek out best practices and new approaches to content marketing.
Bring new ideas and techniques to continually improve performance.
Workload Management:
Develop and maintain a content calendar to ensure consistent publishing across platforms.
Collaborate with our cross-functional team to produce high-quality content.
Proactively manage content creation, editing, and approval processes.
Knowledge, Skills, and Experience Required:
Qualifications & Skills:
Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Proven experience as a Content Creator, Content Marketing Executive, Content Manager, or similar role.
Exceptional writing, editing, and storytelling skills.
Analytical mindset with experience using tools like Google Analytics, SEMrush, or similar platforms.
Strong understanding of SEO principles and content marketing best practices.
Excellent project management and organizational skills.
Experience in the B2B industry.
If you are passionate about content marketing and ready to make a significant impact, we want to hear from you! Apply now!
....Read more...
Type: Permanent Location: Basingstoke, England
Salary / Rate: £35000 - £50000 per annum + Private medical insurance
Posted: 2025-02-20 12:57:16
