Senior Marketing ExecutiveLocation: Remote (with regular travel to Head Office in Wilmslow)At The Citation Group, we've been on an incredible growth journey.
Through a combination of organic expansion and strategic acquisitions, we've built an ecosystem of compliance software and services that help small and medium-sized businesses (SMBs) run safely, successfully and with peace of mind.
From HR and Health & Safety to ISO Certification, Cybersecurity, E-learning, and Screening (to name a few!), our B2B solutions are designed to make life easier for SMB owners who already wear multiple hats.We're not your typical B2B company.
We're fast-paced, innovative, and unafraid to try new things.
Our brand gives us the freedom to push boundaries, and we're passionate about delivering value to our clients in a way that's anything but boring!As we acquire new businesses, our client base grows (globally, we have 120,000 clients!), and with it, the opportunity to introduce them to our amazing ecosystem of products delivered via our one-stop compliance hub, Atlas.
Atlas is where we bring all our products and services together through single sign-on, offering clients the tools they need to solve their compliance challenges.
This is where you come in.We're looking for a Senior Marketing Executive to take our client marketing strategy to the next level.
This is a critical role in ensuring our clients' happiness and loyalty while driving growth.
You'll be responsible for activating upsell strategies defined by our brilliant Group Commercial team, ensuring every campaign is personalised, relevant, and delivered through the right channels.
You'll be the guardian of the client experience, balancing their needs with the huge opportunities in our portfolio.
The more products our clients use, the happier they are — and the more likely they are to stay with us.You'll report to our Head of Client Marketing, who oversees all client-focused initiatives, including referrals, upsell, advocacy, and retention.
This is a key pillar of our growth strategy, and you'll have plenty of opportunities to collaborate with stakeholders, innovate, and grow your career.What you'll be doing:- Own & Activate Client Cross-Sell & Upsell CampaignsDevelop and implement personalised, multi-channel cross-sell marketing plans across our Group businesses.
You'll work closely with the Commercial team to turn strategy into action, generating leads and driving revenue growth.- Client-Centric MarketingBe the voice of the client, ensuring all campaigns are relevant, engaging, and add value.
Work collaboratively with our in-house Product, Content, Design, and Events teams to create a content-rich, end-to-end cross-sell journey that resonates with our SMB audience.- Data-Driven Decision MakingMonitor and analyse campaign performance by channel, content type, product, and client type.
Use insights to test, refine, and optimise approaches, reporting findings to Sales and Commercial leaders.- Leverage Technology and AIUse and challenge existing Citation Group AI tools, while exploring new solutions to create smarter, more efficient cross-sell campaigns.
Collaborate with our Global Product team to maximise opportunities through targeted advertising on group service platforms.- Stakeholder CollaborationBuild strong relationships with marketing stakeholders, sales teams, and senior commercial leaders.
Provide sales teams with the tools they need, including follow-up templates, touchpoint content, and sales collateral.- Support Business IntegrationHelp nurture and introduce additional products to clients of newly acquired businesses as they integrate into the group.- Drive Automation and EfficiencyDevelop effective automated pipeline journeys to improve conversion rates and lead velocity, ensuring a seamless experience for clients.- Champion Client LoyaltyUnderstand that upselling isn't just about revenue—it's about making our clients' lives easier.
Every additional product or service we provide helps them run their businesses more safely and efficiently.About you:· You're a data-driven, strategic thinker with a passion for delivering results.· You have a proven track record of running multi-channel marketing campaigns in a B2B environment.· You're a natural collaborator, with strong stakeholder management skills and the ability to build relationships across teams.· You're client-obsessed, always looking for ways to add value and improve their experience.· You're highly self-motivated, with a positive attitude and the confidence to take risks, learn, and adapt.· You have a creative flair for engaging content and messaging, paired with an acute attention to detail.· You thrive in a fast-paced, dynamic environment and are excited by the opportunity to innovate and grow.Why join us?At The Citation Group, you'll be part of a business that's transforming the compliance landscape for SMBs.
You'll have the chance to work on exciting projects, collaborate with talented teams, and make a real impact on our clients' lives.
We're growing fast, and we want you to grow with us.
If you're ready to take on a role that's as challenging as it is rewarding, we'd love to hear from you.Join us at Citation, where success comes with unbeatable perks and a culture that truly celebrates your achievements! ....Read more...
Type: Permanent Location: Wilmslow, England
Start: ASAP
Posted: 2025-10-03 16:57:46
The Opportunity
Expression of interest: We're working with a number of clients who have shared that they are growing or building out their team within the Performance Marketing space.
Open to both Sydney and Melbourne.
We'd love to connect and see if there might be alignment with any roles coming up!
Key Accountabilities
Assist in the development of a comprehensive B2B Growth Marketing strategy across all channels (online and offline) to acquire and retain customers
Lead and execute end to end full-funnel digital marketing campaigns
Manage paid advertising across Google Ads and Meta Ads
Responsible for reporting on performance metrics and when required, presenting this back to the team or business
Focus on implementing as well as optimising CRM automations, email nurture and lead journeys
Management of third party agencies and working cross collaboratively across the business
Drive continuous testing across all performance marketing initiatives including A/B testing and creative, landing pages, audience targeting to maximise ROI.
To be successful in this role, you will have
3-5 years of proven experience in running performance marketing campaigns across paid search (Google Ads, Bing Ads etc), affiliates and programmatic media buying.
Ability execute campaigns to drive acquisition volume efficiently.
Proven experience in A/B testing, developing test and learn frameworks and initiatives to drive conversion (CRO).
Proficiency and comfort with data and analysis, as well as reporting tools such as Google Analytics
Ability to work in fast-paced environments
Experience in collaborating across cross-functional teams
Why Apply?
Hybrid and flexible working environment
Ability to execute meaningful and valuable work for the business
Great, collaborative culture
Your Next Step
If you want to work for an organisation that is focused on customer centricity with strong culture values and the ability to grow your career this will be the opportunity for you.
For a confidential discussion, please click APPLY.
Whether you are a sports fanatic, shark diver or part time antique collector, we celebrate your uniqueness.
Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work.
We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us. ....Read more...
Type: Permanent Location: Sydney CBD, Sydney, Australia
Posted: 2025-09-19 05:59:31