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JOB DESCRIPTION
The SEO & Content Specialist will play a crucial role in enhancing DAP's online visibility, driving organic traffic, and creating compelling content that aligns with user intent and business goals.
This dual-function role combines expertise in search engine optimization with strategic content development to strengthen DAP's digital presence.
Key responsibilities include optimizing content for search engines, developing data-driven content strategies, and contributing to initiatives that elevate DAP's digital performance.
The ideal candidate will bring a mix of creativity and analytical skills, working collaboratively across marketing and product teams to deliver impactful results.
Responsibilities
Search Engine Optimization (SEO) Strategy & Execution
Conduct comprehensive keyword research to identify targeted, high-value search terms to align with business goals. Develop and implement on-page and technical SEO strategies to increase website visibility and rankings on search engines. Oversee off-page SEO, including backlink acquisition and domain authority improvements. Perform regular SEO audits to identify issues such as crawl errors, broken links, and page load speed.
Content Optimization & Collaboration
Collaborate with internal marketing teams to support a content strategy that aligns with SEO goals and engages target audiences. Create and optimize content for websites and landing pages using targeted keywords and SEO best practices. Analyze competitors' content strategies to identify opportunities for improvement and differentiation. Partner with the Social Media team to optimize social media content for improved organic reach. Performance Analysis & Reporting Track SEO performance metrics, including organic traffic, keyword rankings, and conversion rates, using tools such as Google Analytics, SEMrush, and Ahrefs. Provide regular reporting on content performance and recommend data-driven adjustments. Analyze user behavior and engagement metrics to refine strategies and improve customer experience.
Desired Skills and Experience
Education: Bachelor's degree in marketing, Communications, English, or a related field.
Experience:
Minimum of 4+ years of experience in SEO and content creation roles. Proven ability to increase organic traffic and improve search rankings.
Technical Proficiency:
Expertise in SEO tools such as SEMrush, Ahrefs, Conductor, Google Analytics, and Search Console. Strong understanding of HTML, CSS, and structured data for technical SEO purposes.
Content Skills:
Excellent writing and editing skills with a focus on creating engaging, keyword-optimized content. Experience in developing and executing content strategies that drive user engagement and conversions.
Soft Skills
Strong analytical and problem-solving skills with attention to detail. Ability to collaborate effectively across teams and present SEO insights to various stakeholders.
Preferred Qualifications
Proficiency in AI-powered content optimization tools.
Expertise in optimizing content using CMS platforms such as WordPress or Sitecore.
Experience in the Consumer-Packaged Goods (CPG) or Hardware and Home Improvement industries.
Benefits:
Medical, Dental and Vision Insurance Company Provided Life Insurance Paid Time Off (PTO) Company-paid short-term and long-term disability 401(k) plans Employer-funded pension plan Tuition Reimbursement
Pay Range
75,000 to 105,000 per year.
About DAP
DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products.
DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services. You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores.
DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world.
At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers.
Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP's history, culture, and benefits at www.dap.com/careers/
DAP - On the job since 1865.Apply for this ad Online! ....Read more...
Type: Permanent Location: Baltimore, Maryland
Posted: 2025-09-25 00:08:40
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JOB DESCRIPTION
The SEO & Content Specialist will play a crucial role in enhancing DAP's online visibility, driving organic traffic, and creating compelling content that aligns with user intent and business goals.
This dual-function role combines expertise in search engine optimization with strategic content development to strengthen DAP's digital presence.
Key responsibilities include optimizing content for search engines, developing data-driven content strategies, and contributing to initiatives that elevate DAP's digital performance.
The ideal candidate will bring a mix of creativity and analytical skills, working collaboratively across marketing and product teams to deliver impactful results.
Responsibilities
Search Engine Optimization (SEO) Strategy & Execution
Conduct comprehensive keyword research to identify targeted, high-value search terms to align with business goals. Develop and implement on-page and technical SEO strategies to increase website visibility and rankings on search engines. Oversee off-page SEO, including backlink acquisition and domain authority improvements. Perform regular SEO audits to identify issues such as crawl errors, broken links, and page load speed.
Content Optimization & Collaboration
Collaborate with internal marketing teams to support a content strategy that aligns with SEO goals and engages target audiences. Create and optimize content for websites and landing pages using targeted keywords and SEO best practices. Analyze competitors' content strategies to identify opportunities for improvement and differentiation. Partner with the Social Media team to optimize social media content for improved organic reach. Performance Analysis & Reporting Track SEO performance metrics, including organic traffic, keyword rankings, and conversion rates, using tools such as Google Analytics, SEMrush, and Ahrefs. Provide regular reporting on content performance and recommend data-driven adjustments. Analyze user behavior and engagement metrics to refine strategies and improve customer experience.
Desired Skills and Experience
Education: Bachelor's degree in marketing, Communications, English, or a related field.
Experience:
Minimum of 4+ years of experience in SEO and content creation roles. Proven ability to increase organic traffic and improve search rankings.
Technical Proficiency:
Expertise in SEO tools such as SEMrush, Ahrefs, Conductor, Google Analytics, and Search Console. Strong understanding of HTML, CSS, and structured data for technical SEO purposes.
Content Skills:
Excellent writing and editing skills with a focus on creating engaging, keyword-optimized content. Experience in developing and executing content strategies that drive user engagement and conversions.
Soft Skills
Strong analytical and problem-solving skills with attention to detail. Ability to collaborate effectively across teams and present SEO insights to various stakeholders.
Preferred Qualifications
Proficiency in AI-powered content optimization tools.
Expertise in optimizing content using CMS platforms such as WordPress or Sitecore.
Experience in the Consumer-Packaged Goods (CPG) or Hardware and Home Improvement industries.
Benefits:
Medical, Dental and Vision Insurance Company Provided Life Insurance Paid Time Off (PTO) Company-paid short-term and long-term disability 401(k) plans Employer-funded pension plan Tuition Reimbursement
Pay Range
75,000 to 105,000 per year.
About DAP
DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products.
DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services. You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores.
DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world.
At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers.
Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP's history, culture, and benefits at www.dap.com/careers/
DAP - On the job since 1865.Apply for this ad Online! ....Read more...
Type: Permanent Location: Baltimore, Maryland
Posted: 2025-09-25 00:07:00
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The Opportunity
Expression of interest: We're working with a number of clients who have shared that they are growing or building out their team within the Performance Marketing space.
Open to both Sydney and Melbourne.
We'd love to connect and see if there might be alignment with any roles coming up!
Key Accountabilities
Assist in the development of a comprehensive B2B Growth Marketing strategy across all channels (online and offline) to acquire and retain customers
Lead and execute end to end full-funnel digital marketing campaigns
Manage paid advertising across Google Ads and Meta Ads
Responsible for reporting on performance metrics and when required, presenting this back to the team or business
Focus on implementing as well as optimising CRM automations, email nurture and lead journeys
Management of third party agencies and working cross collaboratively across the business
Drive continuous testing across all performance marketing initiatives including A/B testing and creative, landing pages, audience targeting to maximise ROI.
To be successful in this role, you will have
3-5 years of proven experience in running performance marketing campaigns across paid search (Google Ads, Bing Ads etc), affiliates and programmatic media buying.
Ability execute campaigns to drive acquisition volume efficiently.
Proven experience in A/B testing, developing test and learn frameworks and initiatives to drive conversion (CRO).
Proficiency and comfort with data and analysis, as well as reporting tools such as Google Analytics
Ability to work in fast-paced environments
Experience in collaborating across cross-functional teams
Why Apply?
Hybrid and flexible working environment
Ability to execute meaningful and valuable work for the business
Great, collaborative culture
Your Next Step
If you want to work for an organisation that is focused on customer centricity with strong culture values and the ability to grow your career this will be the opportunity for you.
For a confidential discussion, please click APPLY.
Whether you are a sports fanatic, shark diver or part time antique collector, we celebrate your uniqueness.
Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work.
We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us. ....Read more...
Type: Permanent Location: Sydney CBD, Sydney, Australia
Posted: 2025-09-19 05:59:31
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SEO Manager Salary - £35,000 to £40,000 dependent on experienceLocation - Hybrid with 2 days per week in our Altrincham office
Dark Horse is an SEO, Digital PR, PPC, and Paid Social agency that wants to make a difference to its clients and employees.
We offer a great career path working with some of the top professionals in the industry.
We are recruiting our next SEO Manager to join the growing Search Marketing team.
We have one aim… Build and scale the best SEO team in the country.
This is a chance to be a key player in our growth and learn from our talented team.
The role, Reporting directly to the Head of SEO, this is a hands-on role where you will be responsible for planning and delivering effective SEO strategies to impact our client's bottom line., Lead on number of priority clients, A mix of e-commerce and lead-generation, local businesses, through to multinational organisations, Overseeing all areas of SEO but hands-on with technical, strategy and client communication, Working closely with the Digital PR team, On-going training, conferences etc (nobody can know everything), Support the wider team with their clients, training and development
What's on offer
We think we've built a great place to work, where every individual feels rewarded for the effort they put in.
Enjoy this along with:, Hybrid working - 2 days a week in office, Flexitime, 27 days annual leave, Plus your Birthday off, Mental Wellbeing Bupa programme, Leafy Altrincham location, Dark Horse will carbon offset your role with The Dark Forest (greed and green is good), Working in an amazing team - learning from some fantastic people
The requirements, 5+ years of experience in an SEO role, Experience speaking with clients and/or internal stakeholders, Evidence of delivering successful SEO campaigns, Strong technical SEO knowledge, Able to conduct thorough technical SEO audits and implement recommendations, Website migration experience, Ability to conduct forensic keyword research and gap analysis, Understand the balance of ‘traditional' SEO and the future of SEO, including generative AI and LLMs, Proficiency working with tools such as SEMush, Ahrefs, Screaming Frog, AccuRanker, Google Search Console and Google Analytics, Experience demonstrating the impact of SEO performance to clients and stakeholders through reporting and meetings., Be organised, manage your time, and forensic in your approach, Have pride in your work, Never stop learning attitude
Preferred but not required: , Ambitious about speaking in front of an audience at industry events, Help the team upskill through innovation, International SEO experience, Experience in winning new business pitches, Experience working as part of an agency
We need someone who can live and breathe the values of our company and is, ultimately, driven to make an impact in the digital world by putting clients first.
This is about being a voice and vital central cog in the business.
This is a hybrid role.
No remote applications. ....Read more...
Type: Permanent Location: Altrincham, England
Start: ASAP
Salary / Rate: £35000.00 - £40000.00 per annum + DOE
Posted: 2025-09-15 16:10:36
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JOB DESCRIPTION
Job Title: Marketing Analytics Manager
Location: Vernon Hills, IL
Department: Rust-Oleum US Marketing
Reports To: Sr Director, Strategic Communication & Demand Generation
Direct Reports/Manages others: No
Rust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry.
We offer a wide range of products including decorative fashion paints, durable industrial roof repair coatings and, of course, our famous rust-fighting formula that started it all.
RESPONSIBILITIES:
1.
Reporting, Analytics & Insights
Lead all marketing reporting efforts, attending cross-functional meetings and consolidating reports across PR, Media, Social Media, Digital Hub, Website, SEO, and other marketing channels.
Synthesize marketing media data into actionable insights, tailoring reports and presentations to meet the needs of diverse audiences-ranging from high-level executive summaries to retailer-specific breakdowns.
Monitor and interpret marketing media data trends, providing strategic recommendations to guide team decisions and optimize campaign performance.
Educate internal stakeholders on marketing and media KPIs and performance metrics, increasing organizational understanding of what they mean, why they matter, and how to take action based on the data.
Establish and uphold standardized reporting processes, ensuring consistency, accuracy, and efficiency across all marketing media analytics outputs.
Project manage reporting timelines and deliverables, ensuring insights are delivered accurately and on time.
Maintain centralized access to marketing dashboards and reports, promoting transparency and ease of access across the organization.2.
Media Execution
Assist in the collection and handoff of campaign assets, timelines, and performance expectations across internal and external teams, ensuring alignment and timely execution within retail media channels.
Play a key role in campaign post-analysis efforts by gathering media performance data, synthesizing retailer-specific insights, and delivering actionable takeaways to inform future investment and creative strategy.
Collaborate with internal stakeholders and agency partners to enhance the quality of briefs, ensuring clarity of objectives, data-informed targeting strategies, and a consistent brand voice across platforms.3.
Cross-Functional Alignment & Liaison Work
Serve as the primary data liaison for the Demand Generation and Integrated Communications teams, ensuring alignment across all marketing functions.
Act as a bridge between the Demand Generation and Digital Hub teams, facilitating seamless communication and alignment on shared initiatives.4.
Campaign Development & Strategy Support
Partner closely with product marketing teams to assist in the development of integrated campaigns, serving as a cross-functional liaison between Rust-Oleum and external media agency partners to ensure strategic and executional alignment.
Provide strategic and analytical support during campaign development phases, collaborating with brand and product teams to help shape briefs, refine messaging, and align marketing objectives with performance outcomes.
Support go-to-market efforts by coordinating campaign timelines, aligning cross-functional teams, and managing the operational flow between insights, creative, and media teams.5.
Tools, Data Integration & Broader Insights
Collaborate closely with media agency partners and MMX, aligning on performance metrics, campaign evaluations, and optimization strategies.
Integrate GA4, PriceSpider, and content performance data with media results, clearly articulating ROI and marketing effectiveness.
Partner with Insights and Category Management teams, campaign reporting, and other department analytics.Salary Target Range: $75,000 - $125,000, bonus eligible
QUALIFICATIONS:
Bachelor's Degree in Marketing, Communications, Public Relations or related field
Experience using digital advertising/social media channels, tools, techniques and best practices for business
Experience analyzing marketing data and social/PR analytics and identifying/communicating key insights
Working knowledge of web, search and social analytics tools; experience with Google Analytics, Facebook Insights, or Pinterest Analytics a plus
From big benefits to small, we take care of our associates! After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave.
We also offer a 401(k) plan after three months of employment.
Associates are vested in the RPM Pension plan after completing five years of service.
Rust-Oleum offers 9 paid holidays and one floating holiday per year.
You are also eligible to earn three weeks of vacation on an annualized basis.
Rust-Oleum is an equal opportunity employer.
Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.Apply for this ad Online! ....Read more...
Type: Permanent Location: Vernon Hills, Illinois
Posted: 2025-09-13 23:10:00
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JOB DESCRIPTION
Job Title: Marketing Analytics Manager
Location: Vernon Hills, IL
Department: Rust-Oleum US Marketing
Reports To: Sr Director, Strategic Communication & Demand Generation
Direct Reports/Manages others: No
Rust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry.
We offer a wide range of products including decorative fashion paints, durable industrial roof repair coatings and, of course, our famous rust-fighting formula that started it all.
RESPONSIBILITIES:
1.
Reporting, Analytics & Insights
Lead all marketing reporting efforts, attending cross-functional meetings and consolidating reports across PR, Media, Social Media, Digital Hub, Website, SEO, and other marketing channels.
Synthesize marketing media data into actionable insights, tailoring reports and presentations to meet the needs of diverse audiences-ranging from high-level executive summaries to retailer-specific breakdowns.
Monitor and interpret marketing media data trends, providing strategic recommendations to guide team decisions and optimize campaign performance.
Educate internal stakeholders on marketing and media KPIs and performance metrics, increasing organizational understanding of what they mean, why they matter, and how to take action based on the data.
Establish and uphold standardized reporting processes, ensuring consistency, accuracy, and efficiency across all marketing media analytics outputs.
Project manage reporting timelines and deliverables, ensuring insights are delivered accurately and on time.
Maintain centralized access to marketing dashboards and reports, promoting transparency and ease of access across the organization.2.
Media Execution
Assist in the collection and handoff of campaign assets, timelines, and performance expectations across internal and external teams, ensuring alignment and timely execution within retail media channels.
Play a key role in campaign post-analysis efforts by gathering media performance data, synthesizing retailer-specific insights, and delivering actionable takeaways to inform future investment and creative strategy.
Collaborate with internal stakeholders and agency partners to enhance the quality of briefs, ensuring clarity of objectives, data-informed targeting strategies, and a consistent brand voice across platforms.3.
Cross-Functional Alignment & Liaison Work
Serve as the primary data liaison for the Demand Generation and Integrated Communications teams, ensuring alignment across all marketing functions.
Act as a bridge between the Demand Generation and Digital Hub teams, facilitating seamless communication and alignment on shared initiatives.4.
Campaign Development & Strategy Support
Partner closely with product marketing teams to assist in the development of integrated campaigns, serving as a cross-functional liaison between Rust-Oleum and external media agency partners to ensure strategic and executional alignment.
Provide strategic and analytical support during campaign development phases, collaborating with brand and product teams to help shape briefs, refine messaging, and align marketing objectives with performance outcomes.
Support go-to-market efforts by coordinating campaign timelines, aligning cross-functional teams, and managing the operational flow between insights, creative, and media teams.5.
Tools, Data Integration & Broader Insights
Collaborate closely with media agency partners and MMX, aligning on performance metrics, campaign evaluations, and optimization strategies.
Integrate GA4, PriceSpider, and content performance data with media results, clearly articulating ROI and marketing effectiveness.
Partner with Insights and Category Management teams, campaign reporting, and other department analytics.Salary Target Range: $75,000 - $125,000, bonus eligible
QUALIFICATIONS:
Bachelor's Degree in Marketing, Communications, Public Relations or related field
Experience using digital advertising/social media channels, tools, techniques and best practices for business
Experience analyzing marketing data and social/PR analytics and identifying/communicating key insights
Working knowledge of web, search and social analytics tools; experience with Google Analytics, Facebook Insights, or Pinterest Analytics a plus
From big benefits to small, we take care of our associates! After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave.
We also offer a 401(k) plan after three months of employment.
Associates are vested in the RPM Pension plan after completing five years of service.
Rust-Oleum offers 9 paid holidays and one floating holiday per year.
You are also eligible to earn three weeks of vacation on an annualized basis.
Rust-Oleum is an equal opportunity employer.
Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.Apply for this ad Online! ....Read more...
Type: Permanent Location: Vernon Hills, Illinois
Posted: 2025-09-13 23:09:22
