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JOB DESCRIPTION
The SEO & Content Specialist will play a crucial role in enhancing DAP's online visibility, driving organic traffic, and creating compelling content that aligns with user intent and business goals.
This dual-function role combines expertise in search engine optimization with strategic content development to strengthen DAP's digital presence.
Key responsibilities include optimizing content for search engines, developing data-driven content strategies, and contributing to initiatives that elevate DAP's digital performance.
The ideal candidate will bring a mix of creativity and analytical skills, working collaboratively across marketing and product teams to deliver impactful results.
Responsibilities
Search Engine Optimization (SEO) Strategy & Execution
Conduct comprehensive keyword research to identify targeted, high-value search terms to align with business goals. Develop and implement on-page and technical SEO strategies to increase website visibility and rankings on search engines. Oversee off-page SEO, including backlink acquisition and domain authority improvements. Perform regular SEO audits to identify issues such as crawl errors, broken links, and page load speed.
Content Optimization & Collaboration
Collaborate with internal marketing teams to support a content strategy that aligns with SEO goals and engages target audiences. Create and optimize content for websites and landing pages using targeted keywords and SEO best practices. Analyze competitors' content strategies to identify opportunities for improvement and differentiation. Partner with the Social Media team to optimize social media content for improved organic reach. Performance Analysis & Reporting Track SEO performance metrics, including organic traffic, keyword rankings, and conversion rates, using tools such as Google Analytics, SEMrush, and Ahrefs. Provide regular reporting on content performance and recommend data-driven adjustments. Analyze user behavior and engagement metrics to refine strategies and improve customer experience.
Desired Skills and Experience
Education: Bachelor's degree in marketing, Communications, English, or a related field.
Experience:
Minimum of 4+ years of experience in SEO and content creation roles. Proven ability to increase organic traffic and improve search rankings.
Technical Proficiency:
Expertise in SEO tools such as SEMrush, Ahrefs, Conductor, Google Analytics, and Search Console. Strong understanding of HTML, CSS, and structured data for technical SEO purposes.
Content Skills:
Excellent writing and editing skills with a focus on creating engaging, keyword-optimized content. Experience in developing and executing content strategies that drive user engagement and conversions.
Soft Skills
Strong analytical and problem-solving skills with attention to detail. Ability to collaborate effectively across teams and present SEO insights to various stakeholders.
Preferred Qualifications
Proficiency in AI-powered content optimization tools.
Expertise in optimizing content using CMS platforms such as WordPress or Sitecore.
Experience in the Consumer-Packaged Goods (CPG) or Hardware and Home Improvement industries.
Benefits:
Medical, Dental and Vision Insurance Company Provided Life Insurance Paid Time Off (PTO) Company-paid short-term and long-term disability 401(k) plans Employer-funded pension plan Tuition Reimbursement
Pay Range
75,000 to 105,000 per year.
About DAP
DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products.
DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services. You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores.
DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world.
At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers.
Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP's history, culture, and benefits at www.dap.com/careers/
DAP - On the job since 1865.Apply for this ad Online! ....Read more...
Type: Permanent Location: Baltimore, Maryland
Posted: 2025-11-24 14:10:20
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JOB DESCRIPTION
The SEO & Content Specialist will play a crucial role in enhancing DAP's online visibility, driving organic traffic, and creating compelling content that aligns with user intent and business goals.
This dual-function role combines expertise in search engine optimization with strategic content development to strengthen DAP's digital presence.
Key responsibilities include optimizing content for search engines, developing data-driven content strategies, and contributing to initiatives that elevate DAP's digital performance.
The ideal candidate will bring a mix of creativity and analytical skills, working collaboratively across marketing and product teams to deliver impactful results.
Responsibilities
Search Engine Optimization (SEO) Strategy & Execution
Conduct comprehensive keyword research to identify targeted, high-value search terms to align with business goals. Develop and implement on-page and technical SEO strategies to increase website visibility and rankings on search engines. Oversee off-page SEO, including backlink acquisition and domain authority improvements. Perform regular SEO audits to identify issues such as crawl errors, broken links, and page load speed.
Content Optimization & Collaboration
Collaborate with internal marketing teams to support a content strategy that aligns with SEO goals and engages target audiences. Create and optimize content for websites and landing pages using targeted keywords and SEO best practices. Analyze competitors' content strategies to identify opportunities for improvement and differentiation. Partner with the Social Media team to optimize social media content for improved organic reach. Performance Analysis & Reporting Track SEO performance metrics, including organic traffic, keyword rankings, and conversion rates, using tools such as Google Analytics, SEMrush, and Ahrefs. Provide regular reporting on content performance and recommend data-driven adjustments. Analyze user behavior and engagement metrics to refine strategies and improve customer experience.
Desired Skills and Experience
Education: Bachelor's degree in marketing, Communications, English, or a related field.
Experience:
Minimum of 4+ years of experience in SEO and content creation roles. Proven ability to increase organic traffic and improve search rankings.
Technical Proficiency:
Expertise in SEO tools such as SEMrush, Ahrefs, Conductor, Google Analytics, and Search Console. Strong understanding of HTML, CSS, and structured data for technical SEO purposes.
Content Skills:
Excellent writing and editing skills with a focus on creating engaging, keyword-optimized content. Experience in developing and executing content strategies that drive user engagement and conversions.
Soft Skills
Strong analytical and problem-solving skills with attention to detail. Ability to collaborate effectively across teams and present SEO insights to various stakeholders.
Preferred Qualifications
Proficiency in AI-powered content optimization tools.
Expertise in optimizing content using CMS platforms such as WordPress or Sitecore.
Experience in the Consumer-Packaged Goods (CPG) or Hardware and Home Improvement industries.
Benefits:
Medical, Dental and Vision Insurance Company Provided Life Insurance Paid Time Off (PTO) Company-paid short-term and long-term disability 401(k) plans Employer-funded pension plan Tuition Reimbursement
Pay Range
75,000 to 105,000 per year.
About DAP
DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products.
DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services. You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores.
DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world.
At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers.
Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP's history, culture, and benefits at www.dap.com/careers/
DAP - On the job since 1865.Apply for this ad Online! ....Read more...
Type: Permanent Location: Baltimore, Maryland
Posted: 2025-11-24 14:09:41
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Senior PPC Executive - Paid Search Analyst Salary - £30,000 to £36,000 dependent on experienceLocation - Hybrid with 2 days per week in our Altrincham office
Dark Horse is a PPC, Paid Social, SEO and Digital PR agency that wants to make a difference to its clients and employees.
We offer a great career path working with some of the top professionals in the industry.
We are recruiting our next PPC specialist to join the growing PPC team.
We have one aim… Build and scale the best PPC team in the country.
This is a chance to learn from the best.
We are already a Google Premier Partner, which puts us in the top-tier PPC teams in the country.
The role Reporting directly to the Head of PPC, you begin by assisting the team on their clients, whilst we bring you up to speed on our processes and standards.
You'll quickly grow to a level where you will be responsible for the success of, and communication with, a small portfolio of your own PPC accounts.
You'll also be the second point of contact, playing a support and execution role, on some bigger clients who will be led by others in the team.
You will:, Manage PPC campaigns on Google Ads and Microsoft Ads, Lead the communication with your clients, including emails and scheduled Teams calls , Create, analyse and optimise campaigns, Deliver monthly client reports and presentations, Always be focused on client performance and retention, Continually test, learn and suggest new ideas to the team and your clients
What's on offer
We think we've built a great place to work, where every individual feels rewarded for the effort they put in.
Enjoy this along with:
, Hybrid working - 2 days a week in office, Flexitime, 27 days annual leave, Plus your Birthday off, Mental Wellbeing Bupa programme, Altrincham - 100 yards from Stamford Park, Dark Horse will carbon offset your role with The Dark Forest (10k Tree Target), Working in an amazing team - learning from some fantastic people
Skills and experience
You need to be great at taking a client's budget and turning it into leads or revenue using PPC.
Here are some of the things we'll look for:
, 2+ years of experience in a PPC role , Clear and confident communication skills, Able to work as part of a team to deliver best-in-class campaigns, Have commercial awareness and understand the accountability of managing client budgets, Strong numerical and analytical skills, Excellent time management and organisation skills, Attention to detail, Educated to degree level in a relevant field such as Marketing, Business, Mathematics, Economics, or similar (not essential), Mad Excel skills (not essential)
We need someone who can live and breathe the values of our company and is, ultimately, driven to make an impact by putting clients first.
This is about being a voice and a vital central cog in the business.
Learning from incredible colleagues and being fast-tracked to a huge skill set and an enhanced career.
This is a hybrid role.
No remote applications. ....Read more...
Type: Permanent Location: Altrincham, England
Start: ASAP
Salary / Rate: £30000.00 - £36000.00 per annum + DOE
Posted: 2025-11-07 15:24:50
