Head of Brand – Luxury Global Hotel Group

Location:            Berkshire (Hybrid – 3 days in HQ)

Salary:                 Negotiable Package     

Join one of the world’s most prestigious hospitality groups as Head of Brand for a globally recognised, ultra-luxury hotel portfolio.

This is a senior strategic leadership role with responsibility for shaping and elevating the brand narrative across a portfolio of world-class properties, spanning urban sanctuaries to far-flung wellness resorts.

This role is ideal for a visionary brand leader who is commercially astute, creatively inspired, and fluent in the evolving expectations of the global luxury guest.

Working closely with the Global Brand and Regional Leadership teams, the Head of Brand plays a vital role in unlocking performance through brand clarity, consistency, innovation and experience-led differentiation.

Key Responsibilities

-            Global Brand Strategy & Leadership
Serve as the business leader responsible for setting and executing brand strategy across a multi-year horizon.

This includes the creation of 3–5-year strategic brand plans and annual business plans, all designed to strengthen brand equity, elevate market positioning, and deliver exceptional owner and guest value.

-            Category Champion
Act as the global category ambassador for an upper-luxury brand, collaborating with regional and functional leaders to align the portfolio vision and position the brands as distinct and desirable within the luxury landscape.

-            Guest Experience & Innovation
Lead the development and rollout of guest-centric brand initiatives, product innovations and brand hallmarks, integrating seamlessly into luxury operations, HR, Technology, Sales and Marketing teams.

Ensure brand integrity is maintained and enhanced across every touchpoint—from hotel design and rituals to colleague training and cultural expression.

-            Insight-Led Strategy
Translate consumer insight and owner trends into clear, actionable strategies.

Drive a deep understanding of guest expectations and competitive shifts, using this to fuel brand evolution, innovation pipelines, and go-to-market plans that resonate on a global scale.

-            Brand Equity & Performance Management
Define brand equity goals, establish measurable KPIs, and track progress consistently.

Champion the ongoing development of brand-led culture and colleague engagement to ensure internal brand advocacy and alignment with commercial performance metrics.

-            Leadership & Talent Development
Build, mentor and inspire a high-performing brand team.

Develop and execute a robust talent strategy to grow technical competencies, encourage creativity and foster a culture of open collaboration, feedback and strategic thinking.

Requirements

• Proven experience in senior brand leadership roles within the luxury hospitality or premium lifestyle sector
• Strong strategic acumen and a track record of delivering global brand transformations
• Deep knowledge of global luxury guest behaviour, cultural nuances, and brand marketing
• Strong ability to influence and partner with cross-functional and regional stakeholders
• Inspirational leadership style with experience in building world-class teams and brand culture
• Comfortable operating in highly complex, matrixed global organisations