Sr. Director, Brand Management


DAP is looking to hire Director of Brand Management to join our Marketing Team and lead the evolution and growth of our brand awareness with a focus on optimizing the omnichannel experience for our end users and our retail partners.

In this integral and visible role, the Director will lead strategy, media, PR, and provide creative direction that connects with Consumers, Contractors, Retail Channels and Sales in support of both core and new market areas of focus.

The responsibilities of this position include but are not limited to:


  • Lead the ongoing strategic positioning and development of the DAP brand and sub brands.
  • Establish and manage brand standards across the company as well as articulate the story and unique positioning of DAP.
  • Develop and manage DAP's Advertising and PR strategy including corporate sponsorships.

    Oversee external agency relationships for creative, planning and buying.
  • Provide direction for strategy development across Brand, Creative Services, Studio Production and Digital Marketing Team
  • Establish a deep knowledge of what competitive industry brands are doing from a positioning and marketing standpoint in all applicable markets and channels.
  • Develop go-to-market content and marketing strategies in support of product introductions.
  • Assist senior management in developing a strong Return on Investment (ROI) approach to advertising and related creative work and media spending through the development of effective metrics and key performance indicators (KPIs)
  • Coordinate key events, including sales meetings and national trade shows.
  • Design and develop innovative merchandising solutions to drive POS.
  • Assist with comprehensive research studies in alignment with Consumer Insights team to identify and confirm growth strategies.
  • Develop assigned portions in support of annual Marketing Plan, Strategic Planning and Growth & Strategy presentations.
  • Present and report out to corporate leadership, internal teams and key strategic retail and professional accounts.
  • Lead, manage and develop a team of direct and indirect reports as well as support cross-functional teams.
  • Budget management & alignment with the business

Desired Skills and Experience

  • Bachelor's degree in marketing or business management
  • At least 15+ years marketing experience
  • Consumer Packaged Goods and/or Hardware & Home Improvement industry experience
  • Ability to utilize data and analytics to make informed business decisions.
  • Demonstrated success managing multiple product launch cycles, from idea generation to product delivery.
  • Ability to act independently in the supervision, training and evaluation of assigned personnel.
  • Significant record of consistent accomplishment and outstanding results
  • Ability to juggle, structure and lead complex projects, monitor progress against key milestones and deliver on time and on budget.
  • Ability to develop and structure consumer communication that resonates with target audience.
  • High proficiency in Microsoft Office (Word, Excel and PowerPoint) and web platform systems (PIM, Sitecore, etc.)
  • Cross functional leadership and teamwork.

    Self-confident, verbalizes problem solving skills, demonstrates initiative, manages and motivates team.

  • Estimated travel 25% (local, regional and national) associated with this position.

Leadership Traits

  • Strategic Agility: See ahead clearly and can anticipate future consequences and trends.

    Is future oriented and offers broad knowledge and perspective.

    Can scenario plan possibilities and outcomes.

  • Leadership: Provides the essential critical thinking to determine the necessary approaches to get things done.

    Offers good judgement about which creative ideas and suggestions will work; can facilitate effective brainstorming, can project how potential ideas could play out in the marketplace.

  • Technical Understanding & Business Acumen: Knows the business and the mission-critical technical and functional skills to perform the job at a high level.

    Understands various types of business propositions and how the business operates.

    Learn new methods and technologies easily.

  • Learning Agility: Learns quickly when facing new problems.

    Is a relentless and versatile learner and is open to change.

    Enjoys the challenge of unfamiliar tasks and can quickly discern the underlying structure of anything.

  • Create New & Different: Ability to recognize the next great breakthrough.

    Is creative, a visionary, and can create and bring exciting ideas to market.

  • Action Oriented: Enjoys working hard and is full of energy, steadfastly pushing self and other for results.

    Can be counted on to exceed goals successfully and is consistently a top performer.

  • Effective project management skills

  • Excellent communication skills to all levels of the organization.

    Strong interpersonal, verbal and written communication skills.

    Is clear, concise and persuasive.

    Experience creating and presenting business proposals, handling objections and overcoming obstacles.

  • Strong attention to detail; strong multi-tasking ability as well as ability to manage deadlines in a dynamic, fast-paced work environment.

  • Self-motivated and proactive individual who strives for excellence and continuous improvement.

  • Integrity and Trust: Is widely trusted, is seen as direct, truthful and can make a case in an appropriate and helpful manner.
  • Must have a can-do attitude and the desire to go above and beyond in all you do!

About DAP

DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products.

DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services.

You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores.

DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world.

At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers.

Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP's history, culture and benefits at

DAP - On the job since 1865.
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