We are seeking an accomplished and innovative Head of Sales and Events to take charge of the events arm for a well-established, premium grab & go brand.

This is a unique role where you’ll have the freedom to build and shape a vital growth area, creating exceptional experiences and expanding our reach in the events sector.

With a blend of creativity, strategic insight, and entrepreneurial drive, you’ll make a tangible impact on the brand’s success and reputation.

Key Responsibilities of the Head of Sales and Events

• Craft and implement a comprehensive growth strategy to expand the events division, identifying new revenue streams, corporate partnerships, and experiential opportunities.
• Lead proactive sales initiatives, developing distinctive event packages and fostering relationships with key clients and businesses to build a loyal and growing customer base.
• Manage the full lifecycle of events, from conception to execution, ensuring each event is flawlessly delivered and consistently reflects the brand’s premium image.
• Bring a fresh perspective to the events arm, innovating with new ideas to differentiate the brand’s offerings in a competitive market.
• Build and motivate a skilled team, providing mentorship in sales strategy, event planning, and high-level customer service to exceed client expectations.
• Work closely with the marketing and creative teams to strengthen brand visibility, creating campaigns that resonate with target audiences and establish a strong foothold in the events market.

The Right Head of Sales and Events

• Significant experience in sales and events, ideally within the food & beverage, hospitality, or lifestyle sectors, with a proven track record in driving growth.
• Strong understanding of event strategy, lead generation, and relationship-building, with an ability to connect with clients and create memorable experiences.
• A visionary leader with a creative, hands-on approach and a passion for premium customer experiences.
• Entrepreneurial spirit and adaptability, with a talent for developing new business areas and taking ownership of innovative projects.
• Exceptional organisational and communication skills, with a focus on multitasking and delivering projects on time and to the highest standards.