JOB DESCRIPTION



Position Summary:


This position is for a Marketing Content Creation Intern who will work alongside marketing experts at our St.

Louis Headquarters. This person will create strategic content in support of multiple product lines.

Reporting to the Marketing Communications Manager, the Marketing Content Creation Intern will work closely with Carboline's Content Strategist to plan, write, edit, and publish global marketing collateral.

This is a paid, extended internship with no finite end date.


While candidates majoring in Journalism or English have historically been strong fits for Marketing Communication internships, Carboline is happy to consider candidates from all fields of study provided they can demonstrate an ability to contribute meaningfully to the Marketing Communications team.


Minimum Requirements:

• Can work 30-40 hours per week from May through August, followed by a schedule established with and agreed to by the Marketing Communications Manager once classes resume.
  
  This cycle will then repeat until college completion.
• Is an upcoming sophomore or junior in college who can commit to an extended internship
• Is a strong writer and a good verbal communicator
• Is willing to be edited by professionals
• Is intrigued by complex scientific topics
• Is comfortable speaking to new people and willing to learn subject matter interviewing

• Plan, write, edit, and publish articles, project case studies, and other digital content for Carboline's website
• Plan, write, and edit marketing collateral, including flyers, brochures, guides, and more for circulation in print and digitally
• Write and edit the occasional article or case study for publication in external trade publications
• Interview subject matter experts within and outside the company to build the knowledge necessary to complete the above
• Ideate, record, edit, and publish podcast episodes
• Perform additional duties as assigned
• Commit to the Company's safety and quality programs

• Extended exposure to a global marketing team's processes and workflows
• A tangible understanding of industry topics, including corrosion, corrosion protection, coating and fireproofing materials, construction, maintenance, and more
• Experience in ideating, defining, and refining marketing strategy for a global manufacturing company
• Experience connecting marketing strategy to the tactics employed to achieve its objectives
• A deep portfolio of multimedia content potentially including internal articles, external articles, project case studies, project case histories, flyers, brochures, and the occasional podcast episode
• Experience with Microsoft applications (Word, Outlook, Forms, etc.)
• Experience with other tools, including Umbraco, Asana, Salesforce, the Adobe Suite, and more