Job Title: Commercial Director - luxury hotel
Location: Amsterdam, Netherlands
Salary: €competitive

Job Title: Commercial Director - luxury hotel
Location: Amsterdam, Netherlands
Salary: €competitive

We are looking for a highly skilled Commercial Director with a strong background in marketing to drive the commercial strategy of a luxury hotel.

The ideal candidate will be responsible for enhancing the hotel's market positioning, increasing brand awareness, and optimizing revenue streams.

This role demands a creative and strategic leader capable of elevating the hotel's profile locally and internationally, particularly within the high-end luxury segment.

About the position: 

• Defines long-term brand strategy for the hotel and its facilities with the team
• Oversees commercial strategy aligned with brand goals
• Manages annual revenue budgets for rooms and events.
• Controls commercial budget to meet ROI targets and support hotel objectives.
• Leads annual action plans and KPIs for Sales, Marketing, and Distribution.
• Aligns efforts in Sales, Marketing, and Distribution to achieve commercial and hotel goals.
• Handles monthly and quarterly performance reporting.
• Aims for the hotel, restaurants, and bars to be recognized leaders in their market.
• Collaborates with HR on Employer Branding and internal communications.
• Develops annual Sales, Marketing, and Distribution plans, sets budgets, defines goals, and establishes team objective
• Conducts supervisory board meetings and commercial team reviews.
• Leads reporting and focus meetings with leadership.
• Coaches and empowers the team to meet personal, departmental, and commercial goals.
• Leads the hotel's marketing strategy, brand management, and public relations, ensuring consistent messaging across all channels and decision-making for key projects.
• Acts as the spokesperson for press matters, managing crisis communication to protect the hotel's reputation.

Qualifications:

• Bachelor's degree in Marketing, sales, Business Administration, or a related field; an MBA is a plus.
• Previous experience in a senior commercial or marketing role within the luxury hotel or hospitality industry.
• Proven track record in driving revenue growth, brand positioning, and market expansion.
• Expertise in digital marketing, brand strategy, sales leadership, and revenue management.
• Strong network within the luxury travel and hospitality industry, with established relationships with key clients and partners.
• Exceptional communication, negotiation, and interpersonal skills.
• Analytical mindset with a data-driven approach to decision-making.
• Creative thinker with a passion for luxury lifestyle and guest experiences.

Job Title: Commercial Director - luxury hotel
Location: Amsterdam, Netherlands
Salary: €competitive

If you would like to have more information about the role, please apply or send your cv to maria@corecruitment.com

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