Holt Executive are delighted to be partnered with a globally recognised communications and technology leader to support a critical hire within their Government Business Area.

Our partner provides unrivalled connectivity solutions across critical sectors and is seeking a Marketing Manager – Government Business to help drive growth and engagement within their aeronautical solutions for government, defence, and military customers worldwide.

This role will be crucial in managing marketing campaigns that support the adoption and sales of innovative government aeronautical services, ensuring market penetration and positive customer outcomes.

The ideal candidate will have significant experience in B2B marketing, preferably in the government or defence sectors, with a proven ability to manage global marketing efforts, create compelling brand messaging, and collaborate with multiple teams.

We’re looking for someone who is strategic, customer-focused and has a strong track record in lead generation, digital marketing, and content creation.

Key Responsibilities - Marketing Manager – Government Business:

- Develop and execute marketing plans and campaigns to support sales of aeronautical solutions to both B2B and B2C audiences, managing budgets and tracking ROI.
- Work closely with sales, business development, and strategic program teams to create campaign plans that align with business unit goals.
- Collaborate with the Marketing Director and program leads to establish a compelling product set, brand positioning, and value propositions.
- Develop marketing lead-generation campaigns based on current business objectives and sales strategies.
- Create and manage go-to-market campaigns to position the aeronautical solutions effectively across various channels.
- Organise and manage post-launch marketing campaigns to build awareness and drive customer interest.
- Support the organisation and execution of key marketing industry events, ensuring internal and external teams perform as planned.
- Coordinate with internal teams such as creative, digital, and brand, to ensure the timely delivery of on-brand content and collateral.
- Assist in the development of marketing materials, including presentations, brochures, case studies, whitepapers, and digital content.
- Track and report on campaign performance and return on investment, making necessary adjustments to improve results.
- Lead the development and execution of social media campaigns to increase product awareness and engagement.

Key Experience Required - Marketing Manager – Government Business:

- 5+ years of experience in B2B marketing, with a strong background in the government, defence, or aerospace sectors.
- Hands-on experience in digital marketing, marketing automation, and CRM tools.
- Proven ability to create and manage lead-generation campaigns that drive results and meet business objectives.
- Strong writing and content creation skills, with experience developing high-quality marketing materials.
- Excellent organisational skills with the ability to manage multiple projects simultaneously and meet deadlines.
- Strong communication and collaboration skills, able to engage with internal and external stakeholders at all levels.

- Proficiency with design tools such as Adobe Suite and digital content creation platforms.
Self-motivated, adaptable, and able to work independently in a dynamic environment.

If your skills and experience match this Marketing Manager - Government Business opportunity, we encourage you to apply by sending your resume to info@holtexecutive.com.