Digital Marketing Officer

Job Title: Digital Marketing Officer
Location: Bromley Court Hotel
Salary: £32k per annum plus incentive.

About Us:
The Bromley Court Hotel is a 4-star property with 111 well-appointed bedrooms and 9 versatile event rooms accommodating 10 to 200 guests.

We pride ourselves on delivering exceptional guest experiences and memorable events.

The Role:

We are seeking a dynamic and results-oriented Digital Marketing Officer to join our team.

You will be responsible for managing and optimising our website, maintaining hotel information on affiliate sites, and executing data-driven marketing strategies.

This role requires expertise in paid digital campaigns, SEO, CRM management, and graphic design for various marketing channels.

Key Responsibilities:

, Ensure the business is achieving the targets are requirements set out in the Marketing Plan
, Manage and optimise the hotel's website and affiliate listings
, Plan and execute regular email marketing communications.

Oversee automated guest communication making recommendations and adjustments as required.
, Create graphics for events, paid social, display advertising, and retargeting
, Develop and execute paid performance strategies to achieve marketing objectives
, Lead the SEO strategy to achieve strong organic rankings
, Analyse campaign performance and provide actionable insights
, Manage budgets and targets for performance marketing to meet revenue goals
, Collaborate with Sales and Revenue teams to optimise to increase direct bookings
, Work closely with key digital suppliers, sharing ideas, assimilating results, and driving success
, Utilise all digital channels available to market each hotel's events calendar to maximise sales
, Full ownership of CRM system and collection of guest data, ensuring its maximum potential
, Assist in the creation of regular campaign reporting to be distributed to management

About You:

, Proven experience in performance marketing with a passion for digital marketing
, Experience of two or more years using Adobe Illustrator
, Strong analytical skills with proficiency in Google Analytics
, Experience with performance marketing platforms (Google Ads, Bing Ads, and Facebook Ads)
, Robust understanding of SEO and its integration with PPC strategies
, Proficient in CRM and e-commerce optimization practices
, Previous experience in hospitality would be useful

If you are a creative and data-driven marketer who thrives in a fast-paced environment, we would love to hear from you.