CRM Manager

London - hybrid working

£45,000-£55,000

Our client is a leading wellbeing brand with an exclusive collection of members clubs and hotels across UK and Europe.

The CRM Manager will play a pivotal role in driving new member acquisition, streamlining onboarding experiences, and supporting regional marketing teams in delivering impactful, data-driven communications.

This is a unique opportunity to shape the future of CRM platforms, structures, and strategies within a dynamic and evolving organisation.

The role:

• Develop and execute CRM campaigns to drive lead generation and sales, collaborating with regional teams and optimizing conversion through reporting and A/B testing.
• Oversee CRM systems, partner relationships, and data collection, ensuring strategies align with business goals and comply with data privacy regulations.
• Create CRM calendars, craft compelling communications, and implement re-engagement strategies to reduce churn and enhance member loyalty.
• Work with analytics teams to develop dashboards, track performance, and refine CRM strategies based on data-driven insights.
• Support CRM platform evolution, collaborate with IT on system implementation, and drive innovation in CRM processes.
• Implement test-and-learn methodologies, optimise campaigns, and stay ahead of industry trends to maintain best-in-class CRM operations.

Experience

• Minimum 3 years’ experience in a CRM role within a fast-paced environment.
• Strong analytical skills with the ability to interpret data and drive CRM effectiveness.
• Experience with HubSpot is essential.
• Knowledge of MarTech integrations and onboarding new partners
• Creative mindset with a keen eye for communication design and engagement.
• Strong stakeholder management and cross-functional collaboration experience
• Experience working in global or multi-region organisations is advantageous.
• Proficiency in MS Office, particularly Excel and PowerPoint.
• Willingness to travel occasionally.