JOB DESCRIPTION



Job Title: Content and Community Lead



Location: Vernon Hills, IL


Department: Rust-Oleum US Marketing


Reports To: Digital & Social Media Strategist


Direct Reports/Manages others: No

At the crossroads of consumer, brand, and product, we are looking for a highly motivated and passionate Social Media Marketing enthusiast to join our dynamic team.

This is an exciting opportunity to not only be the voice of our brand but also to create and curate engaging content that resonates with our community.

If you thrive in an ever-evolving digital landscape, love connecting with audiences, and have a creative spark for crafting impactful content and social media strategies, we want you! As our Social Media Community Manager, you'll play a key role in building and nurturing relationships, creating compelling content, and driving brand growth through authentic, engaging social media interactions


Key Responsibilities:

• Responsible for proactive community management, monitoring and engaging with our communities and influencers across social media platforms, promoting an authentic, positive conversation
• Monitors and moderates inbound messages, comments, and responds to consumers with on-brand language and escalating issues internally to the appropriate team members to ensure they are acted upon and addressed in a timely manner
• Social media enthusiast - up to date on trending content, macro trends, consumer communities, influencers, and channel strategy
• Embedded member of the brand team regularly attending and actively participating in key meetings; actively executing and reporting on tactics to support brand priorities
• Collaborates with creative teams to create engaging social media content supporting key growth objectives for the brand
• Owns the copywriting and content publishing process for branded social and digital channels including but not limited to Facebook, Instagram, Youtube, TikTok, Web, and eCommerce
• Works with internal teams to source owned photography and videos; networks with consumers and influencers to source earned videography, photography and user generated content
• Schedules and publishes social posts as well as digital content and maintains an organized social/digital content calendar capturing activity across channels
• Assists Digital and Social Media Strategist with conducting social listening exercises, analyzing content performance and preparing reports on trends, insights and opportunities

• Bachelor's Degree in communications, journalism, marketing, or related field
• 1 -3 years of professional experience writing for social or digital channels in a content creation role (consumer goods experience preferred)
• Social media savvy - in-depth knowledge of social media platforms and trends
• Excellent writing skills
• Excellent research and outreach skills
• Self-starter with the ability to work independently
• Active listener, a critical thinker and a problem solver
• Pays extreme attention to detail
• Strong people skills -must possess the ability to build effective working relationships
• Strong communication and time-management skills
• Sprinklr or other social media management system experience preferred
• Basic analytical skills preferred
• Knowledge of social media best practices for brands a plus