JOB DESCRIPTION



Main Responsibilities

• Create engaging content tailored to specific audiences across multiple formats.
• Optimize content for search engine optimization to ensure higher organized traffic and improved conversion rates.
• Partner with marketing, sales, and other internal team members to align content with overall marketing strategies.
• Analyze trends, competitor content, and audience preferences to craft examples of copywriting that resonates.
• Develop compelling call-to-action statements that encourage user engagement and drive conversions.
• Uses various tools and analytics to assess content effectiveness and refine strategies.
• Ensures all marketing materials adhere to the company's tone and branding guidelines.

• Bachelor's degree in Business, Marketing, or related field.
• 5+ years of experience in marketing, with specific experience in copywriting and/or digital marketing.
• Demonstrated proficiency with analytical tools, content management systems, and other marketing platforms.

• Proven experience writing for diverse marketing formats, including but not limited to, sales collateral, social media posts, tradeshows, and internal communications.
• Excellence collaboration skills with demonstrated success working with diverse teams and internal stakeholders.
• Deep understanding of copywriting fundamentals and target audience analysis.