Director of Sales (US Market) – Luxury 5 Hotel, Central London 

Specialising in the US Market | Pro-Active Business Development Focus

Salary: Up to £120,000 + Bonus

An exciting opportunity has arisen for an experienced and driven Director of Sales to join the leadership team at one of London’s most prestigious luxury 5-star hotels.

About the Role:
Based in the heart of London, this high-profile role will lead the hotel’s sales strategy, with a specific focus on driving business from the U.S.

market.

As Director of Sales, you will play a vital role in shaping commercial performance, strengthening existing partnerships, and identifying new revenue opportunities through pro-active business development.

Key Responsibilities:

• 
  

  Lead and implement a targeted sales strategy focused on the luxury U.S.
  
  market.

• 
  

  Proactively develop new business opportunities across corporate, leisure, and high-end travel segments.

• 
  

  Represent the hotel at international trade shows, roadshows, and client events—particularly across North America.

• 
  

  Build and nurture key client relationships, delivering a tailored, high-touch approach aligned with the brand’s luxury positioning.

• 
  

  Collaborate closely with Marketing, Revenue, and Operations to align commercial goals.

• 
  

  Provide strategic reporting, forecasting, and insights to senior leadership.

What We’re Looking For:

• 
  

  A proven track record in sales leadership within the luxury hotel or hospitality sector, ideally with 5-star or ultra-luxury experience.

• 
  

  Strong existing network and experience working with the U.S.
  
  market (corporate and/or luxury leisure).

• 
  

  Demonstrated ability to drive pro-active sales and business development.

• 
  

  Excellent communication, negotiation, and relationship-building skills.

• 
  

  A results-driven, entrepreneurial mindset with a deep passion for luxury service.