Head of Sales – Premium Tequila Brand – National – Up to £80,000 plus Commission & Equity

I am pleased to be partnered with an exceptional up and coming Premium Tequila start up brand who are exploding into the UK.

This brand has been consistently growing over the past 6 years with deep ties to the original production in Mexico.

Not to mention an award winning product!

As Head of Sales, you’ll be the key commercial voice in the business, responsible for building and executing the sales strategy from the ground up.

This is a rare opportunity to make a significant impact at an early stage and help build a household name in premium spirits.

You’ll work directly alongside the founders, defining and delivering the go-to-market approach, building relationships with key On and Off Trade partners, and unlocking route-to-market (RTM) solutions across the UK.

Company Benefits:

• Competitive salary with performance-related bonus along with equity in the business
• Opportunity to shape a premium brand from the ground up
• Freedom to innovate and lead, with direct input into company strategy

Your role as the Head of Sales will include:

• Develop and execute a national sales strategy across On Trade, Off Trade, and RTM channels
• Hands on approach to selling and driving new business.
• Build and manage relationships with key wholesalers, buying groups, and distributor networks in the On Trade specifically.
• Secure new listings across premium bars, restaurants, hotels, and retailers
• Act as the brand ambassador, representing the company at key industry events and tastings
• Collaborate with marketing and founders to align commercial plans with brand vision
• Lead forecasting, account management, and P&L responsibility as the business scales
• Establish systems, processes, and sales frameworks as the team grows

Have you achieved any of the following:

• Proven experience in drinks sales (spirits experience preferred) across On and Off Trade
• A natural relationship builder with deep knowledge of UK wholesalers and RTM networks
• Entrepreneurial mindset and excited by the pace and challenge of start-up life
• Commercially astute with a hands-on, strategic approach
• A genuine passion for premium spirits and the lifestyle they represent
• Able to work independently, drive growth, and influence at founder level

If you are interested in having a chat about this role, please forward updated CV’s to Mark@corecruitment.com

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