Strategic Sales Manager

Strategic Sales Manager - Electronic Components

Location: Hybrid / Regular travel to Wales

An exciting opportunity has arisen for a Strategic Sales Manager to join a specialist UK distributor and manufacturer of passive electronic components serving defence, aerospace, rail, and industrial markets.

Main responsibilities of the Strategic Sales Manager (Hybrid - with travel to HQ in Wales):

• Lead, manage, and develop the external sales team to drive performance and meet business objectives


• Provide coaching and set clear objectives for team development


• Manage key customer accounts to ensure service, satisfaction, and growth


• Drive strategic sales planning and business development across core sectors


• Oversee sales activity, territory management, and pipeline reporting


• Represent the company at client meetings, trade shows, and supplier reviews


• Collaborate with suppliers to support mutual growth objectives


• Monitor market trends and competitor activity to inform strategy

Requirements of the Strategic Sales Manager (Hybrid - with travel to HQ in Wales):

• Proven experience in managing and developing sales teams


• Strong track record in B2B sales and account management


• Product knowledge in passive, electromechanical, or reliability-critical components


• Excellent leadership, communication, and interpersonal skills


• Commercially astute, data-driven, and goal-oriented


• Willing to travel regularly, including visits to HQ in Mid Wales


• Full clean UK driving licence

Desirable:

• Experience in defence, aerospace, rail, or other quality-critical industries


• Familiarity with ISO, AS, BS or CECC standards


• Technical background or engineering experience

This is a fantastic opportunity to join a well-established business with a strong reputation for customer service and technical expertise.

You will lead a capable, close-knit team and work directly with top-tier customers and suppliers.

To apply for this Strategic Sales Manager role, please send your CV to:

Kchandarana@redlinegroup.com or call 01582 878 830 / 07961 158 784