JOB DESCRIPTION



DAP is looking to hire Marketing Technology Manager in our Marketing Team at our corporate office in Baltimore, MD.


The Marketing Technology Manager is key to advancing DAP's digital transformation.

The role focuses on the exploration, evaluation, and implementation of cutting-edge marketing technologies, including automation, email marketing, and AI-based personalization tools, to create scalable and impactful marketing solutions.

The position also drives the continuous improvement and evolution of critical systems like Product Information Management (PIM) and Digital Asset Management (DAM), ensuring seamless integration and higher organizational efficiency.

To succeed in this role, the candidate must possess a strategic mindset, strong technical skills, and an appetite for innovation, enabling DAP to maintain its status as a leader in the marketing technology space.


Responsibilities



Digital Strategy Execution & Technology Integration

• Collaborate with cross-functional teams to implement a strategic digital roadmap, aligned with DAP's mission of improving the professional and consumer digital experience.
• Manage and optimize DAP's marketing technology stack, evaluating emerging tools such as AI-powered platforms to enhance personalization and user engagement.
• Lead the evaluation and technical integration of new platforms, such as marketing automation tools, analytics systems, and advanced website solutions, while ensuring seamless coordination with IT and external partners.

• Research and recommend tools for automation, email marketing, and personalization that align with organizational needs and future growth initiatives.
• Lead the rollout of selected tools, ensuring compatibility with existing systems and effective adoption across teams.
• Stay informed on emerging industry trends and technologies to maintain DAP's position as an industry leader.

• Leverage data from DAP's Martech platforms to generate actionable insights, refining marketing campaigns and enhancing customer engagement strategies.
• Establish robust metrics and reporting systems to measure the performance of tools, systems, and campaigns against departmental KPIs.
• Provide regular reporting to leadership on the impact of marketing technology initiatives and recommend improvements based on data trends.

• Drive improvements in PIM and DAM systems to enhance data accuracy and increase content accessibility organization-wide.
• Oversee data integration workflows and ensure alignment between internal platforms and external systems.
• Act as a liaison between IT, marketing, and external vendors to maintain and support these systems.

• Drive improvements in PIM and DAM systems to enhance data accuracy and increase content accessibility organization-wide.
• Oversee data integration workflows and ensure alignment between internal platforms and external systems.
• Act as a liaison between IT, marketing, and external vendors to maintain and support these systems.

• Bachelor's degree in marketing, Information Technology, Data Sciences, or a related field.
• A master's degree is a plus.

• Minimum of 6+ years in digital marketing or marketing technology roles, focusing on Martech exploration, evaluation, and implementation.
• At least 2+ years in a leadership capacity, with expertise in managing data-driven systems integrations.
• Experience improving PIM and DAM systems, with a focus on data workflows and content accessibility.

• Proficient in marketing platforms, including automation tools, CRM systems, and AI-driven technologies.
• Strong understanding of analytics, data reporting, and performance tracking across Martech solutions.
• Expertise in integrating PIM, DAM, and marketing-related tools into broader digital ecosystems.

• Excellent communication skills to connect technical and non-technical teams effectively.
• Proven track record of leading cross-functional initiatives and driving impactful change.
• Analytical mindset, with the ability to translate data into strategic business recommendations.

• Experience within Consumer-Packaged Goods (CPG) or Hardware & Home Improvement industries.
• Demonstrated success in leveraging Martech platforms for enhanced engagement and business growth.

• Medical, Dental and Vision Insurance
• Company Provided Life Insurance
• Paid Time Off (PTO)
• Company-paid short-term and long-term disability
• 401(k) plans
• Employer-funded pension plan
• Tuition Reimbursement

• 100,000 to 120,000 per year.