Role: Vice President of Marketing

Salary: Starting at $150,000 plus relocation and bonus

Location: Miami, Florida

Are you a creative marketing leader ready to take on an exciting new role with a fast-growing startup? We might have a perfect opportunity for you!

Our client is an innovative sports and hospitality concept that blends state-of-the-art facilities, dynamic events, and a vibrant atmosphere.

They’re now seeking a Vice President of Marketing to join their team in Miami.

As the Vice President of Marketing, you will be leading the brand’s launch and growth strategy, including everything from creative campaigns to membership acquisition and retention.

You’ll play a key role in opening flagship locations and shaping expansion into new markets.

This is a hands-on leadership role for someone who can set a clear vision while also executing campaigns and testing bold ideas.

If you thrive in fast-paced, high-growth environments and love building brands from the ground up, this is your chance to make a lasting impact.

Responsibilities

• Lead pre-launch and launch marketing for new openings, driving brand awareness, demand generation, PR, partnerships, and social campaigns.
• Develop and refine a scalable marketing playbook for launches and ongoing local growth.
• Plan and execute multi-channel campaigns (digital, CRM, influencer, PR, experiential) and oversee high-quality content creation.
• Build and track full-funnel marketing metrics, testing and optimizing strategies for acquisition, conversion, and retention.
• Manage external agencies and grow an in-house marketing team, collaborating closely with leadership and cross-functional teams to align marketing with overall experience and service delivery.

Qualifications

• 5+ years of marketing experience, ideally with launching physical locations or experience-driven brands in hospitality, fitness, sports, or retail.
• Proven ability to execute campaigns and oversee day-to-day marketing operations.
• Expertise across brand, digital, social, email/CRM, partnerships, and grassroots marketing.
• Thrives in fast-paced, early-stage environments and can create scalable playbooks and tools for future growth.
• Strong leadership and collaboration skills, able to inspire creative teams and work closely with founders and operators.

If you are keen to discuss the details further, please apply today or send your cv to Sharlene at COREcruitment dot com