Optical Business Development Manager in South West.

Zest Optical is working with a leading manufacturer of Ophthalmic Lenses to recruit an ambitious and driven Business Development Manager.

This role focuses on building strong, lasting relationships within the independent optical market across the South West region (Gloucestershire, Wiltshire, Somerset, Dorset.

Devon & Cornwall).

You will represent the brand across your territory, driving profitable growth in both value and volume in line with agreed budgets.

This includes expanding market share through consultative selling, delivering tailored business solutions, and nurturing long-term partnerships with new and existing customers.

Business Development Manager - Role

• Manage key accounts, ensuring agreed sales volumes, values, and product mix are achieved.


• Proactively win new business through networking, lead generation, and targeted cold calling.


• Maintain and grow a high-quality customer and prospect database.


• Lead by example, ensuring timely responses to customer needs and the efficient rollout of sales initiatives.


• Develop creative ideas, offers, and promotions to boost territory sales performance.


• Consistently meet or exceed quarterly and annual sales targets.


• Follow up on sales enquiries via telephone, email, and in-person visits.


• Build strong relationships through ongoing account support and tailored business solutions.

Business Development Manager - Requirements

• Proven B2B optical sales experience.


• Experience working in a practice environment.


• Strong communication skills - confident at all levels, both written and verbal.


• Analytical mindset with the ability to interpret data and use insights to drive growth.

Business Development Manager - Salary & Benefits

• Base salary up to £45,000


• Excellent bonus scheme rewarding high performance


• Company car plus a full benefits package

If you're ready to make an impact in a high-growth role with a market-leading optical brand, click on the Apply Now button to avoid missing out on this opportunity.