Job Title: Marketing Generalist
Salary: €55,000 - €65,000 gross per annum based on experience
Location: Amsterdam, Netherlands
Languages : English, Dutch and French
Start: ASAP

Are you ready to supercharge local marketing with a dash of fun, a sense of ownership, and a love for real results? 

I am seeking a hands-on Local Marketing & CRM Specialist to grow a fitness and wellness brand across Belgium and the Netherlands.

If you’re a creative problem-solver who connects with communities as easily as with data dashboards – and you can switch confidently between English, French, and Dutch – keep reading!

In this unique role, you’ll:

• Partner upwith the Head of Acquisition (think big-picture campaigns), the Head of PR & Social (show off your storytelling), and some amazing teams (for insider know-how and on-the-ground action).
• Focus onlocal execution, on the ground-level engagement, and performance– mixing CRM campaigns, neighborhood partnerships, and hyper-local brand-building.
• Split your time between visits (so you know your audience), creative campaign work, and the occasional hop across to London for in-person team jams!

What you’ll get up to:

• Local Marketing & Partnerships
• Unearth and run exciting local collaborations with businesses, schools, sports clubs (maybe even the local chocolatier?).
• Bring local events to life in line with the brand standards
• Support General Managers and Sales with on-the-ground tactics that genuinely drive people wanting to join the venue.
• CRM & Member Journey Support
• Own CRM campaigns from idea to inbox – lead nurture, referral sparks, perfect onboarding journeys, and more.
• Crunch numbers (conversions, open rates, etc.), tweak strategies, and always chase better results.
• Help automate and segment comms using our CRM and ESP tools.
• Awareness & Local Visibility
• Localize national campaigns to make them relevant to individual clubs and communities.
• Keep assets, landing pages, and Google profiles in tip-top local SEO shape.
• Jump on seasonal events, community happenings, and media opportunities to boost presence.
• Measurement & Reporting
• Track and share venue level KPIs — think new enquiries, conversion rates, retention stats, and more.
• Work with the Head of Acquisition on data-driven recommendations (bring your inner marketing scientist).
• Feed insights back to the central team to keep us learning and winning.

About You (Who we’ll high-five and hire):

• 3+ years of hands-on experience in CRM/email marketing and executing local partnerships/activations.
• Comfortable running projects independently, juggling priorities, and taking ownership from start to finish.
• Enjoy working cross-functionally — you’ll be the friendly bridge between the venue, sales, and marketing teams.
• Fluent in English, French, and Dutch(written and spoken).
• Analytical, action-oriented, and tech-savvy — you love tools like Google Analytics, CRM dashboards, and email platforms.
• (Bonus points) Based near Brussels, or used to multi-location work in retail, or hospitality.

Job Title: Marketing Generalist
Salary: €55,000 - €65,000 gross per annum based on experience
Location: Amsterdam, Netherlands
Languages : English, Dutch and French
Start: ASAP

If you would like to have more information about the role, please apply or send your cv to maria@corecruitment.com

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