Retention Campaign Specialist (Marketing Manager)

The Company

Our client is one of Australia's leaders in the insurance and retirements market and has experienced huge growth over the past few years.

They believe that their success is driven by the quality and experience of talented people working together to support Australians in their time of need.

The Opportunity

We're working on a permanent opportunity for a Retention Campaign Specialist (Marketing Manager) to join the high performing Customer Experience team based in Melbourne.

This role will focus on BTL Retention Campaigns to existing customers via email, SMS, outbound calls, and website and is a tactical, hands-on and performance-driven role, and not creative or brand-led.

If you love being analytical and getting into the details, this is for you!

Key Accountabilities

• Developing and launching BTL campaigns to existing customers via various channels - email, SMS, outbound calls and website.


• Responsible for the planning and execution from designing end-to-end customer journeys and propositions, to messaging, campaign strategy, and continuous optimisation based on data and feedback.


• Manage campaign execution, overseeing timelines, budgets, risks, and communicating clearly with internal teams


• Act as the main stakeholder contact to secure approvals, develop go-to-market plans, and ensure seamless campaign delivery

To be successful in this role you will possess

• Minimum 3 years' working in a BTL campaign focused role with a focus on retention and customer experience


• Experience working within financial services or a regulated environment essential


• Good attention to detail as well as resilience and adaptability


• Proven experience and comfort working around tactical execution and end-to-end campaign thinking

Why Apply

• Great team with development and mentoring


• Reputable brand


• Hybrid working environment and solid culture

Your next steps

This is an exciting opportunity to join a growing, dynamic team and really be involved in the continuing development of this organisation.

If interested please apply now or call Ai on 0451 193 774.

Please note, all conversations will remain confidential.

Whether you are a sports fanatic, shark diver or part time antique collector, we celebrate your uniqueness.

Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work.

We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us.