Regional Sales Manager, Established Drinks Business, North West, Up to £45k plus Company Car and Bonus

I am pleased to be working alongside of the leading Drinks Distribution businesses in the North.

This business has an exceptional track record in service and product delivery, along with years of growth under their belt.

As an Regional Sales Manager- On Trade, you will play a critical role in growing our presence in the on-trade sector, winning key accounts, and developing relationships across pubs, bars, and restaurants.

You will be responsible for managing the sales pipeline, ensuring high levels of customer service, and negotiating commercial terms to maximize profitability.

This role will predominantly cover both Manchester & Liverpool and requires someone with a hunter mentality!

Company Benefits:

• Competitive salary with a strong bonus scheme relating to company performance.
• Comprehensive benefits package including health insurance, pension scheme, and company car.
• Opportunities for professional development and career progression.
• The chance to work with a leading brand in a dynamic and fast-paced industry.

Your role as the Regional Sales Manager will include:

• Drive business growth by increasing sales volumes and securing new business within the on-trade sector (pubs, bars, restaurants).
• Build and maintain strong relationships with key accounts, ensuring long-term partnerships.
• Develop and execute tailored sales strategies to meet customer needs and company objectives.
• Manage the commercial aspects of accounts, including pricing, contract negotiations, and profit margins.
• Regularly meet with customers to discuss product offerings, market trends, and growth opportunities.
• Collaborate with internal teams (marketing, logistics, finance) to deliver seamless customer service.
• Monitor competitor activity and market trends to stay ahead of the industry landscape.

Have you achieved any of the following:

• Proven experience in a sales or account management role within the drinks, hospitality, or FMCG sector.
• Strong understanding of the on-trade environment, including pubs, bars, and restaurants.
• Excellent communication and relationship-building skills.
• Commercially astute with the ability to negotiate and manage complex contracts.
• Self-motivated, target-driven, and able to work independently.
• Full UK driving license and willingness to travel regularly.

Mark@corecruitment.com

COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors.

We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America and South East Asia.
To view other great opportunities please check out our website www.corecruitment.com or call us on +44 207 790 2666 for a confidential chat about upcoming opportunities.

Likewise, if you are looking to recruit then we would love to hear from you.
Follow COREcruitment on your favourite social networks - Facebook, Twitter, LinkedIn and Instagram