JOB DESCRIPTION



Tremco Construction Products Group brings together Tremco CPG Inc.'s Commercial Sealants & Waterproofing and Roofing & Building Maintenance divisions; Tremco Barrier Solutions Inc.; Dryvit, Nudura and Willseal brands; Prebuck LLC; Weatherproofing Technologies, Inc.; Weatherproofing Technologies Canada and PureAir Control Services, Inc.

Altogether, Tremco CPG companies operate 21 manufacturing facilities, 6 distribution sites, and 3 R&D/technology sites, and employ more than 2,700 people across North America.


GENERAL PURPOSE OF THE JOB:


The Content Marketing Specialist assists in the development and curation of technical marketing content to ensure thought leadership, engage customers, drive leads and achieve Tremco CPG brands' business goals in the construction and architecture sectors.

The Content Marketing Specialist must be a skilled writer with the ability to strike a balance between precise technical writing and creative storytelling to educate our target audiences about building science and our roofing, HVAC, structural framing, exterior facades, waterproofing and other building material solutions.

The Content Marketing Specialist must be able to produce written content that is accessible across online and print platforms and utilize digital measurement tools and platforms to evaluate content performance.


ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Works with the Content Marketing Manager to:
  • Develop the annual content marketing plan;
  • Establish metrics for measuring the performance of specific pieces of content as well as campaigns and the overall content program; and
  • Utilize data to adjust content strategy as needed.
• Collaborates with/interviews internal and external subject matter experts (For example, Product Line Management, Technical Services, Design Engineering, and Sales.) to draft and edit technical content pieces that engage key audiences, increase website traffic and ultimately drive leads.
  
  Content types include, but are not limited to, blog posts, white papers, articles, e-books, project profiles, presentations/webinars, and industry award submissions.
• Repurposes content in a variety of formats for different audiences and platform preferences.
  
  Examples include brainstorming how educational articles can be turned into short-form social media posts or converting a webinar into a blog article.
• Identifies appropriate topics for new content development through a variety of methods including collaborating with our SEO Specialist and Social Media Specialist, conducting online research, reading print and digital industry publications, attending trade shows, and monitoring competitor and industry association activities.
• Solicits content contributions from third parties, including architects, consultants, specifiers and contractors, to draft, edit and disseminate these works.
• Assists with internal communication projects as needed.
• Develops and coordinates cross-channel content campaigns in alignment with the Marcom Specialists and Digital Marketing team.
• Publishes content with related photos and videos to brand websites through our CMS system, Kentico.

• 2-4 years' experience in copywriting, digital marketing, social media or content marketing where most of the time was spent writing and editing content for a technical audience.
• Experience in construction, architecture, building materials, or a related industry is preferred but not required.

• Excellent writing and oral communication skills.
• Ability to understand technical subject matter and produce compelling content for technical audiences, including contractors, architects, consultants and engineers, in a range of lengths and formats for a variety of media platforms such as blog posts, emails, articles, videos and case studies.
• Creative flair and an eye for effective graphic design.
• Thorough understanding of the digital marketing space and a passion for learning and growing as new technologies emerge.
• Understanding of digital media including website layouts, display advertising, search engine optimization (SEO) and social media.
• Experience with digital media measurement tools and platforms to tie content marketing campaigns to lead acquisition.
• Ability to work under pressure and prioritize tasks in a high-volume work environment where guidelines and deadlines often change.
• Excellent organizational skills and ability to manage projects involving cross-functional teams.
• Experience with photo editing and graphic design software such as Canva or the Adobe Creative Suite (InDesign, PhotoShop, Illustrator) is preferred.
• May include travel up to 10%.
• Knowledge of building construction, architecture, material science and/or related fields is preferred.