COREcruitment

Head of Sales

Head of Sales – Established Drinks Wholesaler – London – Up to £70,000 plus car allowance and bonus

This family owned Drinks Wholesaler is one of my favourite clients to be working with.

Not only do they offer a fantastic environment to work in, but ample support and encouragement to succeed.

This client has exceptional accounts across London with a big focus on independent venues and small regional groups.

We are currently looking for a Head of London Sales to join the team.

The Head of  Sales will ultimately be responsible for leading a team to achieve growth within their sales area and drive the sales strategy across the on-trade.

The Head of London Sales will be required to create the strategy, manage the full commercial’s across the on-trade, utilize the CMR system and build relationships with both stakeholders and teams to drive success.

This role will be hands on and require a candidate who is looking to make their mark on the capital.

The business is moving Depots imminently to allow for more capacity and growth!

Company Benefits


  • Competitive salary, exceptional bonus structure
  • Company car, travel and drink allowances
  • Healthcare and pension

The Head of Sales responsibilities:


  • Develop and execute a strategic sales plan to achieve sales targets and expand our customer base in London
  • Build and maintain strong, long-lasting customer relationships with key accounts in the retail and hospitality sectors.
  • Identify new business opportunities and effectively manage the sales pipeline.
  • Conduct regular field visits to engage with customers, provide training, and ensure excellent product presentation.
  • Collaborate with the marketing team to develop promotional activities and campaigns.
  • Monitor market trends, competitor activities, and customer feedback to inform sales strategies.
  • Prepare and present sales reports, forecasts, and market analysis to senior management.
  • Lead and mentor a team of sales representatives, fostering a high-performance culture

The ideal Head of Sales Candidate:


  • Proven experience as a Regional Sales Manager or Head of Sales or similar role in the drinks industry or FMCG sector, with experience managing teams in London.
  • Strong sales acumen with a track record of achieving and exceeding sales targets.
  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to work independently and manage a remote team effectively.
  • Knowledge of the London market, with established relationships in the retail and hospitality sectors being a plus.
  • Proficiency in CRM software and Microsoft Office Suite.
  • Valid driver’s license and willingness to travel extensively across the region

If you are interested in having a chat about this role, please forward updated CVs to Mark at COREcruitment / mark@corecruitment.com

COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors.

We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America and South East Asia.
To view other great opportunities please check out our website www.corecruitment.com or call us for a confidential chat about upcoming opportunities.

Likewise, if you are looking to recruit then we would love to hear from you.
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  • Rate: £60k - 70k per year + Bonus + Car Allowance
  • Location: London, Greater London, England
  • Type: Permanent
  • Industry: Sales
  • Recruiter: COREcruitment
  • Tel: 0000
  • Email: to view click here
  • Reference: MG999954656
  • Posted: 2026-02-02 13:51:19 -

  • View all Jobs from COREcruitment


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