Channel Marketing Manager

We are recruiting on behalf of a leading, well-established consumer brand for a Channel Marketing Manager to join on a 12-month fixed term contract (maternity cover) in Banbury (hybrid working).

This is a commercially focused role sitting at the heart of the business, acting as the strategic bridge between Marketing and Sales, and playing a critical part in driving retail growth, brand visibility and sell-through performance.

You will lead a team of three and take ownership of retail channel strategy across key UK accounts.

You will work extremely closely with Sales and Commercial teams, particularly Key Account Managers, ensuring marketing plans are fully aligned to revenue targets, category priorities and customer strategies.

This role requires someone confident operating at pace, balancing strategic planning with hands-on project delivery in an agile, fast-moving retail environment.

You will be required to attend events and visit retail partners at times too.

As Channel Marketing Manager, you will:

• Develop and execute bespoke annual channel marketing plans aligned to commercial objectives and retail account strategies


• Act as the primary marketing contact for Key Account Managers and retail buyers, influencing and supporting pitches that win space, drive visibility and deliver growth


• Lead the end-to-end “Path to Purchase” strategy across in-store and digital environments


• Drive retail activation including POS, merchandising solutions and demonstration concepts through agency partners


• Work closely with e-commerce teams to optimise digital shelf presence, retail media campaigns and online content performance


• Manage and control the retail channel marketing budget, ensuring ROI is tracked and reported


• Analyse sales performance, market share data and promotional impact, adjusting tactics quickly to maximise results


• Manage external design, production and merchandising agencies to deliver premium, on-brand execution


• Collaborate cross-functionally with Product, Media, PR and wider Marketing teams to ensure full campaign alignment

As Channel Marketing Manager you will be/have:

• 3+ years' experience in Trade, Shopper or Channel Marketing within a retail-led business


• Strong experience working closely with Sales and Commercial teams, ideally alongside Key Account Managers


• Commercially astute with the ability to interpret sales data and track ROI


• Confident presenter, comfortable influencing both internal stakeholders and external retail partners


• Proven ability to manage multiple projects simultaneously in an agile, deadline-driven environment


• Experience managing agencies and delivering high-quality retail activation


• Line management experience preferred


• Background in FMCG, DIY, Garden, Consumer Electronics or similar retail sectors advantageous

• Commercially credible and confident in sales-facing environments


• Agile and adaptable, able to pivot plans in a fast-moving retail landscape


• Detail-driven, ensuring premium standards across all touchpoints


• Collaborative but decisive, able to balance brand integrity with commercial realities


• A calm, resilient leader who can energise a team during peak trading periods

What's in it for you?

A salary of £45,000-£55,000, pension, health plan, critical illness cover, sick pay, staff discounts and more! This is a fantastic opportunity to join a market-leading brand in a pivotal role with real commercial influence.