Fitness & Commercial Director Fitness Concept  Up to £90,000

London based role

Keen on this role, you MUST come from the fitness large scale to be considered

COREcruitment are proud to be partnering with an innovative, music-driven mass participation fitness brand entering an exciting phase of international growth.

This is a unique opportunity to shape the vision, product and commercial strategy of a large-scale fitness experience designed for global audiences.

Blending high-energy programming with world-class production, this concept is built for scale, profitability and international expansion.

With ambitious growth plans across multiple markets, we are seeking a Fitness & Commercial Director who will define the product, lead commercial performance and drive strategic partnerships worldwide.

You will…

• Define and evolve the event format, fitness programming and participant experience
• Lead pricing, packaging and commercial optimisation across all events
• Take ownership of P&L performance including revenue, margins, forecasting and budgeting
• Develop financial models, dashboards and business cases to support strategic decisions
• Drive new revenue streams including sponsorship, partnerships, licensing, digital and merchandise
• Identify and secure high-value brand, venue and city partnerships
• Lead international market expansion through data-led territory analysis and commercial entry models
• Represent the brand at pitches, industry events and partner meetings
• Build and lead a high-performing commercial and partnerships team
• Collaborate cross-functionally with operations, marketing and production to ensure scalable delivery

We are looking to speak with senior fitness and event leaders who have:

• Proven experience delivering large-scale fitness events or mass participation activations
• Strong commercial acumen with ownership of budgets and revenue targets
• A track record of securing and managing strategic partnerships
• Advanced financial modelling and analytical capability Exceptional stakeholder management and negotiation skills
• The energy, creativity and ambition to build a globally recognised fitness brand

Are you ready to shape the future of mass participation fitness on a global scale?

Get in touch now to discuss this exciting opportunity.

Contact Stuart Hills