Location: West Midlands (Field Based)
Salary: Competitive Base Salary + Uncapped Commission (Excellent OTE)
Benefits: Company Car, Health Insurance, Pension, Expenses, Full IT Package, Ongoing Training & Career Development

About the Company

Our client is one of the most progressive and successful equipment dealerships in the UK, specialising in the sales and support of construction, industrial, access, and recycling machinery.
Due to continued growth within the Industrial division, an exciting opportunity has arisen for a high-calibre, motivated Area Sales Manager to join the team covering the West Midlands territory.
This role is ideal for a commercially driven sales professional who thrives in a fast-paced environment and enjoys building long-term customer relationships across multiple industrial sectors.

The Role

The primary purpose of this role is to promote and sell a leading range of industrial equipment, with a strong focus on Teletrucks, access equipment, and generators.
This is a customer-facing consultative sales role, working closely with businesses across sectors including:

- Logistics
- Warehousing
- Manufacturing
- Distribution
- Recycling

You will identify customer needs, recommend tailored solutions, and work collaboratively with internal teams to deliver an exceptional customer experience.

Key Responsibilities

- Develop strong relationships with new and existing customers
- Understand customer operations and recommend appropriate equipment solutions
- Prepare detailed quotations including machinery, attachments, finance, service contracts and insurance options
- Carry out equipment appraisals on used machinery
- Conduct on-site machine demonstrations and installations
- Manage the full sales cycle from lead generation through to order completion
- Maintain accurate sales forecasts and CRM records
- Monitor customer account status and support payment collection where required
- Work collaboratively with internal departments to ensure smooth delivery and customer satisfaction
- Achieve and exceed sales targets and profitability objectives
- Ensure all administrative and reporting requirements are completed accurately and on time
- Maintain compliance with company policies, procedures, and health & safety standards

Skills & Experience Required Essential

- Proven B2B sales experience within one of the following sectors (Industrial equipment, Material Handling, Access Platforms, Power Generation, Construction Equipment)
- Strong consultative / solution-based sales approach
- Excellent negotiation and closing skills
- Ability to plan, manage and forecast sales activity
- Strong commercial awareness and problem-solving ability
- Confident communicator with strong relationship-building skills
- Full UK driving licence

Desirable

- Experience with material handling or forklift equipment
- Forklift truck driving licence

Personal Attributes

- Self-motivated with a strong “can-do” attitude
- Professional and customer-focused
- Able to work independently while contributing to team success
- Strong organisational and multitasking abilities
- Reliable, trustworthy and results-driven
- Comfortable working in a dynamic and changing environment
- Excellent communication skills at all levels

What’s on Offer

- Competitive base salary
- Excellent uncapped commission structure
- Company car
- Health insurance
- Pension scheme
- Full IT package
- Expenses account
- Ongoing training and development
- Clear career progression opportunities

How to Apply:
If you’re an experienced engineer ready to take the next step with a well-established company apply now.

Alternatively, contact Pete at Holt Recruitment on 07485986178 / peter@holtautomotive.co.uk