Director of Sales & Events – Luxury 5

* Hotel, London
Salary: Up to £95,000 + bonus

We’re working with a prestigious 5

* luxury hotel in London to find a dynamic Director of Sales & Events.

This is a high-profile role for a proven sales leader who can drive revenue across rooms, meetings, and events, while leading a talented team to deliver exceptional guest experiences.

We are seeking a high-performing Director of Sales & Events to lead the sales and events strategy, driving revenue growth across all areas of the hotel.

This is a fantastic opportunity to shape and execute a dynamic sales strategy for a luxury hotel that hosts world-class events, weddings, conferences, and business functions.

Responsibilities:

• Develop and execute a comprehensive sales and events strategy to maximise revenue across all hotel outlets and event spaces.
• Lead, motivate, and mentor a high-performing sales and events team.
• Build and maintain strong relationships with key clients, corporate accounts, and industry partners.
• Collaborate with marketing, operations, and F&B teams to ensure seamless delivery of events and exceptional guest experiences.
• Monitor market trends, competitor activity, and industry developments to identify new business opportunities.
• Achieve and exceed revenue targets while maintaining the highest standards of service and brand standards.

Requirements:

• Proven experience in a senior sales or events leadership role within a luxury 5
  
  * hotel or similar high-end hospitality environment.
• Strong track record of driving revenue growth through strategic sales initiatives and successful event execution.
• Exceptional leadership and team management skills.
• Excellent communication, negotiation, and presentation skills.
• Strong commercial acumen and ability to analyse market data to inform strategy.