Head of Off Trade – Global Beer Brand – London - Up to £80,000 plus package

I am excited to be partnered with one of the most up and coming beer brands which has gained listings across the globe.

This business has an exceptional track record in growth, a product range like no other and a strong presence across both the On & Off trade.

As the Head of Off Trade, you will primarily be focusing on maximising and growing accounts across key grocery multiples and wider off trade channels.

This role will play a pivotal role in developing the off-trade strategy across major multiple groups (Tesco, Sainsburys, Waitrose) along with developing relationships, managing P&L and supporting the founders in their export expansion.

Experience in Drinks FMCG along with work across the Top 4 Grocers is essential and a background in EXPORT would also be preferred.

Company Benefits:

• Competitive salary with performance-related bonus.
• Comprehensive benefits package including health insurance, pension scheme, and company car.
• Opportunities for professional development and career progression.
• The chance to work with a leading brand in a dynamic and fast-paced industry.

Your role as the Head of Off Trade will include:

• Lead and deliver the commercial strategy for the Off Trade channel across grocery, wholesale, and e-commerce.
• Manage and grow relationships with key multiples including Tesco, Sainsbury’s,Waitrose and other national retailers.
• Develop and implement joint business plans to deliver profitable growth and increased market share.
• Manage and develop key export markets, with direct account management of the USA.
• Build and maintain strong, trusted relationships with buyers and senior retail stakeholders.
• Monitor market performance, identify new opportunities, and deliver category-led solutions.
• Collaborate closely with marketing, finance, and supply chain teams to align on commercial goals.
• Take ownership of sales forecasting, budget management, and delivery against targets.

Have you achieved any of the following:

• Proven experience in Off Trade sales within the drinks FMCG sector (spirits experience preferred).
• Strong track record of managing top-tier retail accounts and securing profitable growth.
• Established network and excellent relationships with buyers across key multiples.
• Strategic thinker with strong negotiation skills and financial acumen.
• Results-driven, resilient, and motivated by delivering growth in a competitive market.
• Strong leadership qualities and the ability to influence cross-functional teams.

If you are interested in having a chat about this role, please forward updated CVs to Mark at COREcruitment / mark@corecruitment.com

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